AI products with a Product-Led Growth motion face a fundamental flaw in their unit economics. Customers expect predictable SaaS-like pricing (e.g., $20/month), but the company's costs are usage-based. This creates an inverse relationship where higher user engagement leads directly to lower or negative margins.

For a true AI-native product, extremely high margins might indicate it isn't using enough AI, as inference has real costs. Founders should price for adoption, believing model costs will fall, and plan to build strong margins later through sophisticated, usage-based pricing tiers rather than optimizing prematurely.

The compute-heavy nature of AI makes traditional 80%+ SaaS gross margins impossible. Companies should embrace lower margins as proof of user adoption and value delivery. This strategy mirrors the successful on-premise to cloud transition, which ultimately drove massive growth for companies like Microsoft.

Unlike traditional SaaS, achieving product-market fit in AI is not enough for survival. The high and variable costs of model inference mean that as usage grows, companies can scale directly into unprofitability. This makes developing cost-efficient infrastructure a critical moat and survival strategy, not just an optimization.

Standard SaaS pricing fails for agentic products because high usage becomes a cost center. Avoid the trap of profiting from non-use. Instead, implement a hybrid model with a fixed base and usage-based overages, or, ideally, tie pricing directly to measurable outcomes generated by the AI.

The dominant per-user-per-month SaaS business model is becoming obsolete for AI-native companies. The new standard is consumption or outcome-based pricing. Customers will pay for the specific task an AI completes or the value it generates, not for a seat license, fundamentally changing how software is sold.

Unlike high-margin SaaS, AI agents operate on thin 30-40% gross margins. This financial reality makes traditional seat-based pricing obsolete. To build a viable business, companies must create new systems to capture more revenue and manage agent costs effectively, ensuring profitability and growth from day one.

The move away from seat-based licenses to consumption models for AI tools creates a new operational burden. Companies must now build governance models and teams to track usage at an individual employee level—like 'Bob in accounting'—to control unpredictable costs.

Beyond upfront pricing, sophisticated enterprise customers now demand cost certainty for consumption-based AI. They require vendors to provide transparent cost structures and protections for when usage inevitably scales, asking, 'What does the world look like when the flywheel actually spins?'