Getting users to reply directly to your Instagram Stories is a powerful signal to the platform's algorithm. It identifies your content as interactive, leading Instagram to show it to more of your followers. Use this for promoting events, guides, or other offers to increase organic visibility.

Instagram's algorithm favors on-platform actions like DMs over off-platform link clicks. Asking users to reply to a Story to receive a link, rather than using a link sticker, signals high engagement to the algorithm, which can dramatically increase the story's overall views and reach.

Instead of a simple link, use Instagram Stories to ask followers to DM you a specific keyword to get access to something (like an event). This increases replies, which boosts your Story's visibility in the algorithm. You can then automate the follow-up with tools like ManyChat.

When a social platform like LinkedIn introduces a new feature, such as "comment impressions," it's a direct signal of what behavior the algorithm will now favor. Prioritizing and testing these new features immediately can lead to outsized reach as you align with the platform's strategic goals.

LinkedIn now shows impression metrics for comments, signaling their importance. Strategically leaving thoughtful, entertaining comments on others' posts can drive more page growth and followers than original feed posts. Treat comments like mini-posts to test content ideas.

Stop thinking of content as a one-way broadcast. A sophisticated approach involves creating posts designed to provoke responses. Then, systematically mine the comments for raw, unfiltered consumer insights, effectively turning your social channels into a free, real-time market research platform.

Instead of using link stickers, prompt viewers to reply to an Instagram Story with a specific word via DM. This direct engagement signals relevance to the algorithm, increasing story visibility, while also creating a direct, conversational path to conversion.

Use comments on others' LinkedIn posts as a low-risk testing ground for new content formats or edgier ideas. If a comment flops, the impact is minimal. If it succeeds, it validates the idea for a future post on your company's page, bypassing initial brand guardrails.

Instagram content is increasingly discoverable on external platforms like Google and in chatbots. Marketers must shift their mindset and craft captions with search engine optimization (SEO) in mind. Use relevant keywords to ensure your posts can be found by users searching for your topic outside of Instagram itself.