Instagram's algorithm favors on-platform actions like DMs over off-platform link clicks. Asking users to reply to a Story to receive a link, rather than using a link sticker, signals high engagement to the algorithm, which can dramatically increase the story's overall views and reach.
Instagram content is increasingly discoverable on external platforms like Google and in chatbots. Marketers must shift their mindset and craft captions with search engine optimization (SEO) in mind. Use relevant keywords to ensure your posts can be found by users searching for your topic outside of Instagram itself.
A recent Instagram update allows creators to pin their own comments on their posts. This feature is a powerful tool for adding a 'Part 2' to a long caption, highlighting a key takeaway, or providing extra information without cluttering the original post, ensuring it remains visible to all readers.
According to Instagram's leadership, hashtags no longer significantly impact reach or virality. Their primary function has shifted to content categorization. Marketers should use them strategically to place content within a specific niche rather than expecting them to directly boost views or engagement.