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To get the best answers, send out questions before a meeting and have attendees write down their thoughts. This accommodates people who aren't skilled at thinking on the spot, leading to more insightful discussions than spontaneous brainstorming. One person collates the pre-work to guide the meeting.

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The common failure of "pre-read" meetings is that attendees don't do the reading. Atlassian, like Amazon, solves this by starting decision-making meetings with a dedicated, silent period where everyone reads the context document together. This guarantees shared context and makes the subsequent discussion far more effective.

Some Amazon meetings begin with silent, independent reading of a preparatory memo. After reading and adding notes, participants who have no further contribution are encouraged to leave. This respects individuals' time and ensures that only those essential for the synchronous discussion remain.

Before major meetings, attendees review materials and submit key takeaways and questions. These are then ranked by the group. The meeting agenda is built around the highest-ranked items, ensuring focus on what the collective deems most important.

Complex documents like evaluation strategies are rarely read beforehand. To ensure alignment, adopt the Amazon practice of dedicating the first 15-20 minutes of a kickoff meeting to silent, focused reading. This forces engagement and leads to a more informed and productive discussion.

Amazon rejected PowerPoint because reading is 7-8 times faster than listening. Meetings begin with 20 minutes of silent reading of a well-structured document. This ensures everyone has the same deep context, forces presenters to clarify their thinking, and leaves more time for high-quality discussion and decision-making.

Arvind Jain insists on receiving written thoughts before discussions. It's partly for his own processing style (he absorbs information better by reading). More importantly, he believes the act of writing is the most effective way for anyone to structure their thoughts coherently and make better strategic decisions.

To prevent the first or most senior person from anchoring a conversation, collect everyone's independent analysis in writing first. Only after this information is aggregated should the group discussion begin. This method ensures a wider range of ideas is considered and prevents premature consensus.

Adopt the private equity board meeting model: circulate a detailed brief a week in advance. This forces attendees to consume updates asynchronously. The meeting itself can then be dedicated entirely to debating critical, forward-looking decisions instead of wasting time on status reports.

Instead of a top-down agenda, Brad Jacobs has his leadership team collaboratively create it for key meetings. Attendees submit and rank questions based on pre-read materials. Only the highest-rated topics make the final agenda. This bottom-up approach ensures the meeting focuses on what the team collectively deems most critical.

To maximize contributions from introverted participants like engineers or scientists, provide a detailed pre-work packet with industry examples. This allows them to think deeply beforehand, arriving with dozens of well-formed ideas and making the session more productive from the start.