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To enter an influential new circle, check your ego and find a way to provide tangible value. Gary Vaynerchuk's story of serving wine at tech events—after building a $60M business—shows that assuming a service role is a powerful humility hack to gain access and build rapport.
You don't need to be born with a powerful network. You can "earn access" by consistently doing exceptional work for well-connected individuals. They will, in turn, feel compelled to use their influence and network to create opportunities for you, as they did for the Gruuns founder's Stanford admission.
When entering a new domain, don't feign expertise. Build trust faster by openly admitting "I don't know" and explicitly leaning on stakeholders for their subject matter knowledge. This positions you as a partner who values their expertise, rather than an outsider imposing solutions.
Early in his career, the podcast host couldn't afford expensive conference tickets. He would hang out in the lobbies of these events to meet influential figures like Bill Gates and Michael Dell, a scrappy networking strategy he calls "lobby crashing."
To attract customers, Kat Getzey created content on adjacent topics, like the neurochemistry of doom-scrolling, before ever mentioning her phone. By acting in service to the community without an immediate ask, she built goodwill and aggregated the ideal audience before introducing her product.
To break into a new field like climate tech, create value for the ecosystem before asking for a job or funding. Starting a newsletter forces deep learning, builds a network of experts who become sources, and establishes your credibility. This positions you as a knowledgeable insider rather than an outsider looking in.
Gary Vee created a role for an individual to travel the world hosting dinners and building connections on his behalf. The goal isn't immediate business, but to listen, help people, and build long-term goodwill, functioning as a filter for genuine connections and opportunities.
People determine your character by observing your interactions with those who seemingly can't advance your career, like service staff. Acknowledging and thanking a podcast producer or an AV technician is an 'absurdly' small act that provides a powerful, memorable shortcut for others to understand your entire character.
To get on Joe Rogan's podcast, the founder didn't pitch him directly. Instead, he was introduced via mutual contacts (Marc Andreessen, Lex Fridman) to help Rogan's daughter with a school project, providing immense value first and building a relationship organically.
Breaking into highly competitive fields requires humility. Instead of pitching your ideal role (e.g., 'software analyst'), identify what the team actually needs right now (e.g., 'someone to get me a sandwich') to get your foot in the door and prove your value.
For those who find networking feels artificial or self-serving, reframing the goal from personal gain to offering help makes it more authentic. Approaching interactions with a genuine desire to give value first builds stronger, more symbiotic relationships in the long run.