A marketing leader uses her personalized GPT to coach junior writers more efficiently. She inputs shorthand notes on their work, and the AI structures it into coherent feedback that explains the reasoning behind the edits. This transforms a time-consuming rewrite into a scalable coaching opportunity.
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A copywriter initially feared AI would replace her. She then realized she could train AI agents to ensure brand consistency in all company communications—from sales to support. This transformed her role from a single contributor into a scaled brand governor with far greater impact.
Brand and communications teams can bridge their data skills gap by using AI. By uploading performance reports to tools like ChatGPT, they can ask for analysis, identify trends, and learn to think like data-driven marketers, boosting their confidence and strategic input.
The best use of AI in coaching is as a tool for skill practice, not a human replacement. It offers a safe, low-stakes environment for leaders to rehearse challenging scenarios, like difficult conversations, and receive immediate feedback without the judgment of a human observer.
When employees are 'too busy' to learn AI, don't just schedule more training. Instead, identify their most time-consuming task and build a specific AI tool (like a custom GPT) to solve it. This proves AI's value by giving them back time, creating the bandwidth and motivation needed for deeper learning.
Instead of generic PRD generators, a high-leverage AI agent for PMs is a personalized reviewer. By training an agent on your manager's past document reviews, you can pre-empt their specific feedback, align your work with their priorities, and increase your credibility and efficiency.
To simulate interview coaching, feed your written answers to case study questions into an LLM. Prompt it to score you on a specific rubric (structured thinking, user focus, etc.), identify exact weak phrases, explain why, and suggest a better approach for structured, actionable feedback.
Don't let performance reviews sit in a folder. Upload your official review and peer feedback into a custom GPT to create a personal improvement coach. You can then reference it when working on new projects, asking it to check for your known blind spots and ensure you're actively addressing the feedback.
Instead of spending hours agonizing over how to deliver constructive criticism, Lindsay Carter used AI. She inputted her concerns for a new assistant and prompted the AI to act as an expert. It generated a clear, structured, and helpful email in five minutes, demonstrating AI's power for improving leadership efficiency and communication.
After receiving feedback that his writing was too long, a PM built a custom GPT to make messages more concise. He fed it newsletters and books on effective writing from experts, creating a personalized coach that helped him apply the feedback in his daily work, leading to better engagement from colleagues.
An automated workflow analyzes call transcripts and sends immediate, private feedback to the sales or CS rep on what they did well and where they can improve. This democratizes high-quality coaching, evens the playing field across managers of varying skill, and empowers motivated reps to upskill faster.
