When employees are 'too busy' to learn AI, don't just schedule more training. Instead, identify their most time-consuming task and build a specific AI tool (like a custom GPT) to solve it. This proves AI's value by giving them back time, creating the bandwidth and motivation needed for deeper learning.

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For experienced leaders new to AI, building a custom GPT is an ideal starting point. A simple but high-value project is to feed a conference schedule into a GPT, allowing users to ask "Which sessions should I attend if I'm a senior PM?" This teaches core AI concepts without requiring coding.

The path to adopting AI is not subscribing to a suite of tools, which leads to 'AI overwhelm' or apathy. Instead, identify a single, specific micro-problem within your business. Then, research and apply the AI solution best suited to solve only that problem before expanding, ensuring tangible ROI and preventing burnout.

Generic use cases fail to persuade leadership. To get genuine AI investment, build a custom tool that solves a specific, tangible pain point for an executive. An example is an 'AI board member' trained on past feedback to critique board decks before a meeting, making the value undeniable.

To foster genuine AI adoption, introduce it through play. Instead of starting with a hackathon focused on business problems, the speaker built an AI-powered scavenger hunt for her team's off-site. This "dogfooding through play" approach created a positive first interaction, demystified the technology, and set a culture of experimentation.

Coastline Academy frames AI's value around productivity gains, not just expense reduction. Their small engineering team increased output by 80% in one year without new hires by using AI as an augmentation tool. This approach focuses on scaling capabilities rather than simply shrinking teams.

To effectively learn AI, one must make a conscious mindset shift. This involves consistently attempting to solve problems with AI first, even small ones. This discipline integrates the tool into daily workflows and builds practical expertise faster than sporadic, large-scale projects.

To win over skeptical team members, high-level mandates are ineffective. Instead, demonstrate AI's value by building a tool that solves a personal, tedious part of their job, such as automating a weekly report they despise. This tangible, personal benefit is the fastest path to adoption.

To get mainstream users to adopt AI, you can't ask them to learn a new workflow. The key is to integrate AI capabilities directly into the tools and processes they already use. AI should augment their current job, not feel like a separate, new task they have to perform.

To transform a product organization, first provide universal access to AI tools. Second, support teams with training and 'builder days' led by internal champions. Finally, embed AI proficiency into career ladders to create lasting incentives and institutionalize the change.

When leadership pays lip service to AI without committing resources, the root cause is a lack of understanding. Overcome this by empowering a small team to achieve a specific, measurable win (e.g., "we saved 150 hours and generated $1M in new revenue") and presenting it as a concise case study to prove value.