Enterprises are trapped by decades of undocumented code. Rather than ripping and replacing, agentic AI can analyze and understand these complex systems. This enables redesign from the inside out and modernizes the core of the business, bridging the gap between business and IT.
Create AI agents that embody key executive personas to monitor operations. A 'CFO agent' could audit for cost efficiency while a 'brand agent' checks for compliance. This system surfaces strategic conflicts that require a human-in-the-loop to arbitrate, ensuring alignment.
AI is a 'hands-on revolution,' not a technological shift like the cloud that can be delegated to an IT department. To lead effectively, executives (including non-technical ones) must personally use AI tools. This direct experience is essential for understanding AI's potential and guiding teams through transformation.
Pega's CTO warns leaders not to confuse managing AI with managing people. AI is software that is configured, coded, and tested. People require inspiration, development, and leadership. Treating AI like a human team member is a fundamental error that leads to poor management of both technology and people.
Pega's CTO advises using the powerful reasoning of LLMs to design processes and marketing offers. However, at runtime, switch to faster, cheaper, and more consistent predictive models. This avoids the unpredictability, cost, and risk of calling expensive LLMs for every live customer interaction.
A copywriter initially feared AI would replace her. She then realized she could train AI agents to ensure brand consistency in all company communications—from sales to support. This transformed her role from a single contributor into a scaled brand governor with far greater impact.