A Meta engineer was denied a promotion despite a "Greatly Exceeds" rating due to a behavioral gap in cross-functional collaboration. This shows that lagging promotions hinge on consistently demonstrating the behaviors of the next level, not just delivering high impact at the current level.
Related Insights
Promoting top individual contributors into management often backfires. Their competitive nature, which drove individual success, makes it hard to share tips, empathize with struggling team members, or handle interpersonal issues, turning a perceived win-win into a lose-lose situation.
Tying SDR promotions to time-in-seat fosters stagnation. Instead, create a clear, multi-level roadmap where advancement is based solely on hitting performance thresholds. This model rewards high-achievers, provides constant motivation, and gives reps control over their career trajectory.
Actively pursuing a promotion often leads to frustration because it depends on factors outside your control. The path to growth and happiness is to focus entirely on maximizing your impact in your current role. Promotions and recognition will eventually follow as lagging indicators.
To assess an internal candidate's readiness for promotion, give them the responsibilities of the higher-level role first. If they can succeed with minimal coaching, they're ready. This approach treats promotion as an acknowledgment of proven performance rather than a speculative bet on future potential.
When his promotion was blocked by external factors, an engineer didn't scale back his efforts. He continued to take on work well above his level (IC4 doing IC5/IC6 work). This proactive approach during a frustrating period led to a top-tier rating and promotion once the freeze lifted.
Traditional big tech ladders often promote based on scope and cross-team influence, encouraging politics. A better system focuses on skill gradients like "truth-seeking." It rewards being right about foundational decisions, not just being loud or well-positioned, which fosters a healthier engineering culture.
Well-meaning professionals often take on "glue work" like improving onboarding or team culture. While valuable, this work often doesn't align with promotion criteria for senior roles. Audit your energy and focus on activities directly tied to the expectations of the role you want.
A manager's highest duty is to an employee's fulfillment, not just their performance. When a top performer is not personally aligned with their role, a leader should actively help them find a better fit—even if it means using their own social capital to place them at another organization.
After setting a 100-year company sales record, a salesperson was harshly rebuked by his manager for letting his future pipeline run thin. The mentor's message, 'This is not acceptable, not from you,' wasn't about numbers but about upholding professional standards, even at the peak of success.
To deliver a high-stakes project on a tight deadline, an engineer took on product management responsibilities like defining scope and getting alignment. This ability to resolve ambiguity outside of pure engineering, which he calls the "product hybrid archetype," is a key differentiator for achieving senior-level impact.