Prompting subscribers with simple, non-work-related questions (e.g., "What's your favorite holiday cookie?") encourages replies. This builds a conversational relationship, improves engagement signals, and positively impacts email deliverability and open rates.
The concept of a single best day and time to send an email is misleading. Instead, marketers should vary send times throughout the week to reach different segments of their audience. The key metric is the aggregate number of unique individuals engaged weekly, not the performance of a single blast.
Despite claims that Apple's privacy changes and bots have made them irrelevant, open rates remain a valuable leading indicator for email performance. Marketers who dismiss them are ignoring a crucial signal of audience engagement and list health. These metrics are provided by platforms and should be monitored.
Analyzing your email database by domain reveals critical insights. A high concentration at one company can create a deliverability bottleneck. Conversely, discovering many subscribers from a target company (e.g., Ford) presents a significant, often overlooked, sales or account-based marketing opportunity.
Don't just analyze your entire email list's performance. Create a separate set of metrics for "verified subscribers"—those who fit your Ideal Customer Profile (ICP). This allows you to differentiate what resonates with your target buyers versus the broader audience, leading to more effective content strategy.