Incorporate simple, conversational questions into emails to encourage replies. This engagement signals to email service providers that your content is valuable, improving deliverability. It also helps build a stronger relationship with your audience by starting a two-way conversation.
Regularly analyzing your email list by domain reveals critical insights. A high concentration of addresses at one company (e.g., Ford.com) can cause deliverability bottlenecks but also signals a major sales or partnership opportunity that might otherwise be missed.
The idea of a single best time to send an email is outdated. Instead, measure success by the weekly aggregate of unique individuals opening your emails. Sending at various days and times hits different audience segments, maximizing your total reach over time.
Leverage AI tools to process transcripts from long-form content like webinars or podcasts. Prompt the AI to extract key takeaways and tactical advice, which can be quickly turned into valuable email sends. This creates an efficient content engine and drives traffic back to original assets.
Don't just analyze overall email performance. Create a separate set of metrics for "verified subscribers" who fit your Ideal Customer Profile (ICP). This reveals what content truly resonates with your most valuable audience, enabling more effective targeting and strategy.