Many professionals suffer from 'pseudo work,' as defined by productivity expert Cal Newport. This is the state of being constantly busy with tasks that don't contribute to meaningful outcomes. Recognizing and eliminating pseudo work is critical to stop wasting energy and start making real progress.

As companies scale, the supply of obvious, valuable work dwindles. To stay busy, employees engage in "hyper-realistic work-like activities"—tasks that mimic real work (e.g., meetings to review decks for other meetings) but generate no value. It's a leader's job to create a sufficient supply of *known valuable work*.

Leaders often feel pressured to act, creating 'motion' simply to feel productive. True 'momentum,' however, is built by first stepping back to identify the *right* first step. This ensures energy is directed towards focused progress on core challenges, not just scattered activity.

True effectiveness comes from focusing on outcomes—real-world results. Many people get trapped measuring inputs (e.g., hours worked) or outputs (e.g., emails sent), which creates a feeling of productivity without guaranteeing actual progress toward goals.

Many aspiring creatives are trapped in a cycle of endless ideation without execution. The core problem is not a deficit of creativity but a lack of external constraints and accountability. Imposing firm deadlines is the most critical mechanism for transforming abstract ideas into tangible output.

Being busy is not the same as being aligned. Without a daily check on your vision, you risk "drifting," which feels like progress but can lead you to build a life you don't actually want. Your vision is a living document to return to daily, not a one-time goal.

Many teams fall into a "busyness trap," engaging in activities that don't advance core objectives. This creates a hidden tax on productivity, as effort is spent on work that doesn't move the needle. The key is shifting focus from simply being busy to working on the right, high-impact tasks.

Leaders returning from conferences with many new ideas often overwhelm their teams by trying to implement everything at once. A better approach is to prioritize the single most impactful initiative, plan it meticulously, and launch it successfully before moving to the next one.

'Strict productivity' for a founder is work centered on the startup's single biggest bottleneck, approached with a direct strategy, and executed with intense focus ('goblin mode'). Any other activity, from pitch competitions to unfocused work on non-bottlenecks, should be considered 'performative' and a distraction from making real progress.