Many professionals suffer from 'pseudo work,' as defined by productivity expert Cal Newport. This is the state of being constantly busy with tasks that don't contribute to meaningful outcomes. Recognizing and eliminating pseudo work is critical to stop wasting energy and start making real progress.

Many professionals boast about working long hours, but this time is often filled with distractions and low-impact tasks. The focus should be on eliminating "whack hours"—unproductive time spent doom-scrolling or in pointless meetings—and working with deep focus when you're on the clock.

As companies scale, the supply of obvious, valuable work dwindles. To stay busy, employees engage in "hyper-realistic work-like activities"—tasks that mimic real work (e.g., meetings to review decks for other meetings) but generate no value. It's a leader's job to create a sufficient supply of *known valuable work*.

Leaders often feel pressured to act, creating 'motion' simply to feel productive. True 'momentum,' however, is built by first stepping back to identify the *right* first step. This ensures energy is directed towards focused progress on core challenges, not just scattered activity.

A practical way to combat procrastination is to review your weekly accomplishments and calendar. Ask what activities were genuinely pushing the business forward (e.g., talking to customers) versus what was busywork created to avoid the simple, uncomfortable tasks that truly matter.

True effectiveness comes from focusing on outcomes—real-world results. Many people get trapped measuring inputs (e.g., hours worked) or outputs (e.g., emails sent), which creates a feeling of productivity without guaranteeing actual progress toward goals.

Not all tasks are equal. Focus on "compounding" activities—small, high-leverage actions like creating templates or establishing processes. These tasks, like compounding interest, deliver growing returns over time and create a bigger impact than completing numerous low-value items, fundamentally shifting how teams approach their work.

Teams often focus on perfectly implementing frameworks like OKRs or Discovery, creating a false sense of achievement. This "alibi progress" prioritizes methodology correctness over creating value in a specific context, leading to lots of outputs but no outcomes.

Top performers differentiate between being busy and being productive. They use a simple weekly ritual: a 15-minute reflection on Friday to analyze their activities. They ask what moved them toward their goal versus away from it, then refocus their efforts for the coming week to maintain an 80% focus on needle-moving tasks.