/
© 2026 RiffOn. All rights reserved.
  1. The School of Greatness
  2. Why 10x Goals Are Easier Than 10% | Price Pritchett
Why 10x Goals Are Easier Than 10% | Price Pritchett

Why 10x Goals Are Easier Than 10% | Price Pritchett

The School of Greatness · Dec 12, 2025

Ready for a quantum leap? Ditch incremental growth. Set huge goals, reduce negative thinking, and act before you're ready for exponential success.

A 'Quantum Leap' Goal Is an Absurd, Unrealistic Stretch That Scares You

True quantum leaps are not incremental improvements but massive, non-linear jumps forward. A proper goal in this context should feel absurdly ambitious and even frightening, as it forces a complete change in your operational methods.

Why 10x Goals Are Easier Than 10% | Price Pritchett thumbnail

Why 10x Goals Are Easier Than 10% | Price Pritchett

The School of Greatness·2 months ago

Self-Doubt Is a Product of Habitual Thinking, Not Accurate Thinking

The negative inner voice fueling self-doubt is not a rational assessment of your capabilities. It's a deeply ingrained habit of thinking in a limited way. The key is to challenge these automatic thought patterns and instead learn to doubt your perceived limits.

Why 10x Goals Are Easier Than 10% | Price Pritchett thumbnail

Why 10x Goals Are Easier Than 10% | Price Pritchett

The School of Greatness·2 months ago

Boredom and Autopilot, Not Crisis, Often Trigger Quantum Leaps

The motivation for massive change doesn't always come from crisis or desperation. It can stem from boredom, a lack of failure, and the feeling of being on autopilot. This hunger for a new, scaled-up challenge is a powerful driver for unconventional growth.

Why 10x Goals Are Easier Than 10% | Price Pritchett thumbnail

Why 10x Goals Are Easier Than 10% | Price Pritchett

The School of Greatness·2 months ago

The 'Five C's' Reveal Your Subconscious Negative Thinking Habits

Most of our negative thinking is subconscious and surfaces in five common behaviors: Complaining, Criticizing, Concern (worrying), Commiserating (joining in negativity), and Catastrophizing. Recognizing these 'Five C's' is the first step to reducing their unconscious impact.

Why 10x Goals Are Easier Than 10% | Price Pritchett thumbnail

Why 10x Goals Are Easier Than 10% | Price Pritchett

The School of Greatness·2 months ago

Reducing Negative Thinking Is More Effective Than Adding Positive Thinking

Research indicates positive and negative thinking operate on separate neurological scales. The most effective way to improve your mental state and performance is not by forcing more positivity, but by actively working to eliminate negative thought patterns, 70% of which are subconscious.

Why 10x Goals Are Easier Than 10% | Price Pritchett thumbnail

Why 10x Goals Are Easier Than 10% | Price Pritchett

The School of Greatness·2 months ago

Manage Change by Preparing Your Team for the Inevitable 'Messy Middle'

Don't sell change as a seamless process. Like a surgeon detailing post-op recovery, leaders must be transparent about the chaotic and painful phase of transition. This manages expectations, builds trust, and helps people endure the 'psychological soreness' of transformation.

Why 10x Goals Are Easier Than 10% | Price Pritchett thumbnail

Why 10x Goals Are Easier Than 10% | Price Pritchett

The School of Greatness·2 months ago

A 50-Year Study of Nuns Proves Optimists Live 10 Years Longer

A landmark longitudinal study of nuns revealed a stunning correlation: the most optimistic participants lived an average of 10 years longer than their pessimistic counterparts. This suggests chronic pessimism is a more significant mortality risk factor than smoking.

Why 10x Goals Are Easier Than 10% | Price Pritchett thumbnail

Why 10x Goals Are Easier Than 10% | Price Pritchett

The School of Greatness·2 months ago

Big Dreams Die in the 'Getting Ready Place'

The most common killer of ambitious goals is endless preparation. The impulse to wait until you are fully ready is a form of self-sabotage, a 'con job we work on ourselves.' The key is to take action before you feel 100% prepared, as there will always be reasons to wait.

Why 10x Goals Are Easier Than 10% | Price Pritchett thumbnail

Why 10x Goals Are Easier Than 10% | Price Pritchett

The School of Greatness·2 months ago

Nobelist Daniel Kahneman Shows We Weigh Potential Losses Twice as Heavily as Gains

During any change, people are neurologically wired to focus on what they might lose, weighing it twice as heavily as potential gains. To lead through transformation, you must counteract this loss aversion by vividly and repeatedly painting a picture of the 'promised land.'

Why 10x Goals Are Easier Than 10% | Price Pritchett thumbnail

Why 10x Goals Are Easier Than 10% | Price Pritchett

The School of Greatness·2 months ago

Overcome Self-Doubt by Choosing Your Behavior, Not Your Thoughts

You do not have to win the internal battle against self-doubt before taking action. You can simply choose to behave as if you are confident and capable. This 'acting as if' approach allows you to move forward even when your thoughts are riddled with doubt.

Why 10x Goals Are Easier Than 10% | Price Pritchett thumbnail

Why 10x Goals Are Easier Than 10% | Price Pritchett

The School of Greatness·2 months ago

Google X's Astro Teller Believes a 10x Goal Is as Hard as a 10% Goal

It's a fallacy that a 10x goal is proportionally harder than a 10% improvement. Both require overcoming inertia and facing significant challenges. Since substantial effort is required either way, aiming for the bigger, more transformative goal is often the better strategy.

Why 10x Goals Are Easier Than 10% | Price Pritchett thumbnail

Why 10x Goals Are Easier Than 10% | Price Pritchett

The School of Greatness·2 months ago

The Best Poker Hand Only Wins 12% of the Time; The Best Player Wins

A study of online poker revealed the best starting hand wins only 12% of the time. The vast majority of games are won by the most skilled player, not the one dealt the best cards. This demonstrates that strategy, skill, and mindset consistently triumph over initial circumstances.

Why 10x Goals Are Easier Than 10% | Price Pritchett thumbnail

Why 10x Goals Are Easier Than 10% | Price Pritchett

The School of Greatness·2 months ago