To make ghostwritten content sound authentic, train a custom ChatGPT on an executive's past writing, such as emails or Slack messages. This helps capture their unique voice and tone, making drafts significantly closer to their natural style.

Instead of using AI to generate generic text, leverage it as a partner to enhance your unique voice. A powerful technique is to have AI interview you to create a "story log"—a database of your personal anecdotes and experiences. This provides authentic, non-replicable material for future content.

Amy Porterfield dictates her personal stories to ChatGPT, then prompts it to extract the key parts into a concise draft. This uses AI as a partner for clarity and structure while preserving her authentic voice, avoiding soulless, AI-generated content.

After deconstructing successful content into a playbook, build a master prompt. This prompt's function is to systematically interview you for the specific context, ideas, and details needed to generate new content that adheres to your proven, successful formula, effectively automating quality control.

Top sales rep Evan Greek uses a GPT model she personally trained to mimic her writing style. By providing feedback on drafts, the AI learns her preferences for tone and structure, allowing her to combine the speed of automation with genuine personalization.

Leverage AI in email marketing not to replace your voice, but to augment it. Use tools like ChatGPT as a brainstorming partner to generate angles and outlines. This frees up your creative energy to focus on infusing the content with personal stories and genuine connection that only a human can provide.

To avoid robotic content, use “humanization prompting.” This involves uploading transcripts of your natural speech (from interviews or voice notes) to a custom GPT’s knowledge base, training it to adopt your unique cadence, vocabulary, and style.

Instead of manually writing a context prompt, command ChatGPT to interview you about your role (e.g., CEO), including team size, revenue, and projects. This creates a comprehensive "master prompt" to personalize all future AI responses, making them highly relevant to your specific business situation.

Instead of writing a style guide from scratch, feed your most successful and on-brand articles, emails, and web pages into an AI model. This process allows the AI to capture the essence of your unique voice, creating a foundational asset for generating new, consistent content at scale.