To make ghostwritten content sound authentic, train a custom ChatGPT on an executive's past writing, such as emails or Slack messages. This helps capture their unique voice and tone, making drafts significantly closer to their natural style.
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Develop superior AI-generated copy by first using an AI agent to research and deconstruct the frameworks of top marketers. Then, feed the AI examples of your own writing to distill a unique brand voice. Combining these into a custom 'skill' produces consistent, high-converting copy that feels authentic.
Amy Porterfield dictates her personal stories to ChatGPT, then prompts it to extract the key parts into a concise draft. This uses AI as a partner for clarity and structure while preserving her authentic voice, avoiding soulless, AI-generated content.
Create a custom GPT and feed it 10 of your company's best job descriptions. It learns your format, tone, and key requirements. This allows anyone on the talent team to generate a high-quality, company-specific job description in minutes by providing a simple brief.
As platforms like LinkedIn become saturated with generic AI content, authentic human voices stand out more than ever. A distinct, personal writing style—even with occasional typos—is becoming a powerful differentiator that cuts through the noise and builds trust.
Instead of asking an LLM to generate a full email, create a workflow where it produces individual sections, each with its own specific strategy and prompt. A human editor then reviews the assembled piece for tone and adds "spontaneity elements" like GIFs or timely references to retain a human feel.
To avoid robotic content, use “humanization prompting.” This involves uploading transcripts of your natural speech (from interviews or voice notes) to a custom GPT’s knowledge base, training it to adopt your unique cadence, vocabulary, and style.
To scale the CEO's feedback, his EA created a custom GPT trained on his feedback style, strategy docs, and company norms. Team members use this 'CEO clone' to stress-test their proposals before official review, improving document quality and saving executive time.
For superior AI-generated content, create a persistent knowledge base for the model using features like Claude's "Projects." Uploading actual sales call transcripts and customer interviews trains the AI on your specific customer's voice and pain points, resulting in more authentic and targeted marketing copy.
Effective LinkedIn ghostwriting for busy experts doesn't involve creating ideas from thin air. The most efficient and authentic method is to leverage their existing long-form content—like YouTube videos or email newsletters—and skillfully repurpose it to fit the LinkedIn format.
To write authentically for someone else, you must go beyond mimicking their language and stylistic quirks. The key is to understand their fundamental worldview—how they see the world and their core beliefs. This deeper understanding is what prevents the writing from feeling inauthentic.
