Genius, whether in comedy, investing, or leadership, is the art of noticing. It's about being more sensitive to details, questioning foundational assumptions (like why slavery ended), and seeing the opportunity in things others accept at face value. This is a trainable skill of curiosity.

Extraordinary success often comes not from a revolutionary idea, but from taking a simple concept—like hosting a cocktail party or building a vacuum—and applying an obsessive, world-class level of seriousness and craftsmanship to it. The 'what' matters less than the depth of commitment.

True creative mastery emerges from an unpredictable human process. AI can generate options quickly but bypasses this journey, losing the potential for inexplicable, last-minute genius that defines truly great work. It optimizes for speed at the cost of brilliance.

Breakthrough creativity, like that behind Disney's *Frozen* or behavioral economics, is often "innovation brokerage." It doesn't come from a blank slate but from combining established concepts from disparate fields—like mixing psychology with economics—to create something new and powerful.

The most profound innovations in history, like vaccines, PCs, and air travel, distributed value broadly to society rather than being captured by a few corporations. AI could follow this pattern, benefiting the public more than a handful of tech giants, especially with geopolitical pressures forcing commoditization.

Luckey's invention method involves researching historical concepts discarded because enabling technology was inadequate. With modern advancements, these old ideas become powerful breakthroughs. The Oculus Rift's success stemmed from applying modern GPUs to a 1980s NASA technique that was previously too computationally expensive.

Unconventional AI operates as a "practical research lab" by explicitly deferring manufacturing constraints during initial innovation. The focus is purely on establishing "existence proofs" for new ideas, preventing premature optimization from killing potentially transformative but difficult-to-build concepts.

True invention is the painful, lonely process of creating something from nothing (0 to 1), like the first skateboard ollie. Once invented, subsequent replication and improvement is merely craft (1 to n). Society celebrates skilled crafters but often undervalues and fails to support true inventors.

Labeling individuals like Einstein as geniuses helps commodify their legacy, turning them into brands that can sell products from toys to technology. This branding mechanism benefits heirs and marketers but may not actually foster more world-changing work or reflect the reality of their contributions.