There's often a massive gap between a company's strategic goals and where development teams actually spend time. In one case, only 2% of capacity was spent on the top strategic goal because teams are "magnets for requests" that derail progress on the big picture.

Leaders often feel pressured to act, creating 'motion' simply to feel productive. True 'momentum,' however, is built by first stepping back to identify the *right* first step. This ensures energy is directed towards focused progress on core challenges, not just scattered activity.

If a team is constantly struggling with prioritization, the root cause isn't poor task management; it's the absence of a clear, unifying strategy. A strong, insight-based strategy makes prioritization implicit, naturally aligning the organization and reducing distractions.

Creating a product vision is only half the battle; its impact comes from relentless distribution. Proactively schedule presentations at all-hands, design reviews, and team meetings. If you don't actively share the work, it's as if it never happened.

When a product team is busy but their impact is minimal or hard to quantify, the root cause is often not poor execution but a lack of clarity in the overarching company strategy. Fixing the high-level strategy provides the focus necessary for product work to create meaningful value.

Well-meaning professionals often take on "glue work" like improving onboarding or team culture. While valuable, this work often doesn't align with promotion criteria for senior roles. Audit your energy and focus on activities directly tied to the expectations of the role you want.

Many teams fall into a "busyness trap," engaging in activities that don't advance core objectives. This creates a hidden tax on productivity, as effort is spent on work that doesn't move the needle. The key is shifting focus from simply being busy to working on the right, high-impact tasks.

Leaders often try to "squeeze in" critical strategic work around a flood of meetings and daily demands. This approach is backward. To make meaningful progress, strategic priorities must be the first items blocked out on the calendar. All other, less critical tasks must then be fit into the remaining time, ensuring your schedule reflects your strategy.

When leadership fails to translate strategy into clear, actionable priorities, employees are forced to react to what feels most urgent—the latest email or message. This creates a reactive work culture focused on clearing inboxes rather than proactively tackling the most impactful business goals.