The Netherlands was an ideal starting market due to high construction density (short travel to pilot sites) and a single, nationwide building code. This homogeneity simplified product development and testing, unlike fragmented markets like the US or Germany, accelerating learning loops.
While international markets have more volatility and lower trust, their biggest advantage is inefficiency. Many basic services are underdeveloped, creating enormous 'low-hanging fruit' opportunities. Providing a great, reliable service in a market where few things work well can create immense and durable value.
To overcome the construction industry's conservatism, Monumental operates as a subcontractor. This model is easier to sell than a large capital expenditure like a robot, as it fits existing project budgets and workflows, de-risking adoption for general contractors.
China offers a hyper-concentrated manufacturing ecosystem where suppliers are neighbors, supported by world-class infrastructure. This dramatically speeds up prototyping and production, turning complex international logistics into a simple "walk down the street."
Contrary to the remote-first trend, Crisp.ai's founder advises against a fully distributed model for initial product development. He argues for gathering the core team in one physical location to harness the energy and efficiency of in-person collaboration. Distributed teams are better suited for iterating on an already established product.
A successful startup curriculum can't be one-size-fits-all globally. It requires real-time adaptation to address specific local ecosystem gaps, such as a need for better design skills in the Middle East or a push for global-facing products in an otherwise mature, domestic-focused market like Japan.
Instead of choosing between tech hubs like Austin and San Francisco, founders can adopt a hybrid model. Spend a concentrated period (1-3 months) in a high-density talent hub like SF to build domain expertise and relationships, then apply that capital back in a lower-cost home base.
Seeing an existing successful business is validation, not a deterrent. By copying their current model, you start where they are today, bypassing their years of risky experimentation and learning. The market is large enough for multiple winners.
The misconception that discovery slows down delivery is dangerous. Like stretching before a race prevents injury, proper, time-boxed discovery prevents building the wrong thing. This avoids costly code rewrites and iterative launches that miss the mark, ultimately speeding up the delivery of a successful product.