Many see Japan as a value play. The real opportunity is its high number of quality companies (250+ with >40% gross margins) that were historically mismanaged. Ongoing governance reforms are now unlocking the potential of these high-margin franchises.

Contrary to popular belief, the market may be getting less efficient. The dominance of indexing, quant funds, and multi-manager pods—all with short time horizons—creates dislocations. This leaves opportunities for long-term investors to buy valuable assets that are neglected because their path to value creation is uncertain.

China offers a hyper-concentrated manufacturing ecosystem where suppliers are neighbors, supported by world-class infrastructure. This dramatically speeds up prototyping and production, turning complex international logistics into a simple "walk down the street."

In the hybrid capital market, the ability to deploy capital at scale is a significant competitive advantage. While many firms can handle smaller $20-40 million deals, very few can quickly underwrite and commit to a $500+ million transaction. This scarcity of scaled players creates a less competitive, inefficient market for those who can operate at that level.

The global expansion playbook is reversing. Chinese brands like Luckin Coffee, having perfected low-cost, tech-integrated models in a hyper-competitive home market, are now expanding into the West. They are attempting a "reverse Starbucks," bringing their operational efficiency and aggressive pricing to markets like New York.

Large platforms focus on massive opportunities right in front of them ('gold bricks at their feet'). They consciously ignore even valuable markets that require more effort ('gold bricks 100 feet away'). This strategic neglect creates defensible spaces for startups in those niche areas.

The belief that you must find an untapped, 'blue ocean' market is a fallacy. In a connected world, every opportunity is visible and becomes saturated quickly. Instead of looking for a secret angle, focus on self-awareness and superior execution within an existing market.

The Netherlands was an ideal starting market due to high construction density (short travel to pilot sites) and a single, nationwide building code. This homogeneity simplified product development and testing, unlike fragmented markets like the US or Germany, accelerating learning loops.

Geopolitical shifts mean a company's country of origin heavily influences its market access and tariff burdens. This "corporate nationality" creates an uneven playing field, where a business's location can instantly become a massive advantage or liability compared to competitors.