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  1. The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
  2. #767: Krisp.ai CEO Arto Minasyan on voice AI and the customer experience
#767: Krisp.ai CEO Arto Minasyan on voice AI and the customer experience

#767: Krisp.ai CEO Arto Minasyan on voice AI and the customer experience

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX · Nov 13, 2025

CRISP.ai founder Ardo Manassian on the voice AI revolution, financing innovation, and building world-class distributed teams for global scale.

In a True Meritocracy, a Junior Hire's Idea Can Overrule the Founder's

At Crisp.ai, the core value is that the best argument always wins, regardless of who it comes from—a new junior employee or the company founder. This approach flattens hierarchy and ensures that the best ideas, which often originate from those closest to the product and customers (engineers, PMs), are prioritized.

#767: Krisp.ai CEO Arto Minasyan on voice AI and the customer experience thumbnail

#767: Krisp.ai CEO Arto Minasyan on voice AI and the customer experience

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX·5 months ago

Voice AI Will First Revolutionize Call Centers By Augmenting Agents, Not Replacing Them

The most significant near-term impact of voice AI will be in call centers. Rather than simply replacing agents, the technology will first elevate their effectiveness and productivity. Concurrently, voice bots will handle initial queries, solving the common pain point of long wait times and improving overall customer experience.

#767: Krisp.ai CEO Arto Minasyan on voice AI and the customer experience thumbnail

#767: Krisp.ai CEO Arto Minasyan on voice AI and the customer experience

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX·5 months ago

For New Product Innovation, Co-Locate Your Team; Use Distributed Models for Iteration

Contrary to the remote-first trend, Crisp.ai's founder advises against a fully distributed model for initial product development. He argues for gathering the core team in one physical location to harness the energy and efficiency of in-person collaboration. Distributed teams are better suited for iterating on an already established product.

#767: Krisp.ai CEO Arto Minasyan on voice AI and the customer experience thumbnail

#767: Krisp.ai CEO Arto Minasyan on voice AI and the customer experience

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX·5 months ago

Validate Startup Ideas by Pre-Selling a Figma Mockup Before Writing Any Code

Crisp.ai's founder advocates for selling a product before it's built. His team secured over $100,000 from 30 customers using only a Figma sketch. This approach provides the strongest form of market validation, proving customer demand and significantly strengthening a startup's position when fundraising with VCs.

#767: Krisp.ai CEO Arto Minasyan on voice AI and the customer experience thumbnail

#767: Krisp.ai CEO Arto Minasyan on voice AI and the customer experience

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX·5 months ago

Voice AI's Untapped Potential Lies in Enhancing Human-to-Human Conversations

While most focus on human-to-computer interactions, Crisp.ai's founder argues that significant unsolved challenges and opportunities exist in using AI to improve human-to-human communication. This includes real-time enhancements like making a speaker's audio sound studio-quality with a single click, which directly boosts conversation productivity.

#767: Krisp.ai CEO Arto Minasyan on voice AI and the customer experience thumbnail

#767: Krisp.ai CEO Arto Minasyan on voice AI and the customer experience

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX·5 months ago