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Many skilled ICs are promoted into management roles they dislike. Founders can find incredible talent by offering these individuals a chance to return to their craft as powerful ICs, who are often eager to "fall back in love with work again."
Companies mistakenly bundle management with authority, forcing top performers onto a management track to gain influence. Separate them. Define management's role as coordination and context-sharing, allowing senior individual contributors to drive decisions without managing people.
The most promising hires are often high-agency individuals constrained by their current environment—'caged animals' who need to be unleashed. Look for candidates who could achieve significantly more if not for their team or organization's limitations. This is a powerful signal of untapped potential and resourcefulness.
Post-acquisition, successfully retaining founders means moving them into a role that leverages their strengths and desires, not a standard operational seat. This may require a difficult, ego-bruising conversation to shift them from general management to a sales-focused role where they will ultimately be happier and more effective.
When building his internal developer tools team at Meta, Adrian's hiring strategy was simple: find talented engineers who were already building similar tools on the side out of passion or necessity. He then offered them the chance to turn that side-hustle into their full-time, high-impact job.
High-performing ICs shouldn't view management as a one-way promotion. Instead, it's a temporary "tour of duty" taken on to solve a specific problem that has scaled beyond one person. The goal is to build a team, set a direction, and then transition back to an IC role to find the next challenge.
Avoid hiring a growth leader with a big-name pedigree for your early team, as they are often unsuited for the necessary hands-on experimentation. Instead, seek young, hungry builders who are motivated by chaos and comfortable rebuilding their own work as the company's needs evolve.
It's nearly impossible to hire senior product or engineering leaders who are also fluent in AI. The advice for experienced managers is to step back into an Individual Contributor (IC) role. This allows them to build hands-on AI skills, demonstrating the humility and beginner's mindset necessary to lead in this new era.
Rippling actively hires former founders because they have a unique ability to find paths forward when facing seemingly impossible constraints. Unlike typical managers who present problems, founders understand that if the 'reasonable' path leads to failure, they must find an 'unreasonable' one to survive.
Top talent isn't attracted to chaos; they are attracted to well-run systems where they can have a massive impact. Instead of trying to "hire rockstars" to fix a broken system, focus on building a systematic, efficient company. This is the kind of environment the best people want to join.
Brex actively recruits former and future founders, embracing that they will likely leave to start new companies. This attracts ambitious talent who want to learn at scale before their next venture, creating a powerful employee value proposition.