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The market fears that AI will instantly replace enterprise SaaS platforms are overblown. Companies like Salesforce and Adobe are deeply embedded in corporate workflows with massive switching costs. They are now trading at low multiples despite strong growth, presenting a significant investment opportunity.
Even if AI dramatically lowers coding costs, it won't destroy established SaaS businesses. Technical expenses only account for 10-20% of revenue for major SaaS players. The other 80% is spent on marketing, events, and client service, creating an opportunity for significant margin expansion.
The "SaaS-pocalypse" isn't about AI replacing software overnight. Instead, AI's disruptive potential erases the decades-long growth certainty that justified high SaaS valuations. Investors are punishing this newfound unpredictability of future cash flows, regardless of current performance.
AI will not primarily disrupt SaaS incumbents like Salesforce. Instead, its main economic impact will be automating repetitive labor, a market 40 times larger than enterprise software spend. AI-native companies are targeting labor-intensive roles like customer service, not trying to replace existing software subscriptions.
Sridhar Ramaswamy suggests software valuation multiples are contracting because investors see through the strategy of just adding an 'AI SKU.' The market believes this approach won't win, favoring integrated, consumption-based models where customers only pay for demonstrated value from AI.
The current SaaS sell-off isn't driven by poor performance—growth and retention are stable. Instead, investors are pricing in a long-term, existential 'cliff risk' that AI will eventually make entire categories of software and knowledge work obsolete.
The "SaaSpocalypse" narrative misses a key reason large enterprises buy from vendors like Salesforce. It's not just about features, but accountability—like hiring McKinsey, it provides "air cover" and "a throat to choke." This institutional trust is a powerful moat against nascent, AI-generated tools.
The market has overreacted to AI's threat to SaaS giants like Salesforce and Adobe. While AI can replicate code, it cannot easily replace the years of deep integration into client billing, customer service, and employee training. These high switching costs are being ignored, making their stocks undervalued.
Despite narratives of being an "AI loser," Adobe's fundamentals are strong. Its earnings per share have compounded at 18% annually since 2019, while its valuation multiple has shrunk by 14% per year. This divergence between performance and sentiment suggests a significant investment opportunity.
The idea that AI will eliminate SaaS is overblown because it incorrectly projects small startup behavior onto large enterprises. Fortune 100s face immense change management, security, and maintenance challenges, making replacing established vendors with internal AI-coded tools impractical.
The threat of AI to SaaS is overstated for companies that own either a deep relationship with the user or a critical system of record. "Glue layer" SaaS companies without these moats are most at risk, while those like Salesforce (owning the customer relationship) are more durable.