Widespread economic fear from debt and inflation creates a national 'fight or flight' mode. This anxiety is emotionally taxing, so people convert it to anger. Politicians exploit this by providing specific targets for that anger, mobilizing a populist base.

The appeal of a populist leader lies in their rejection of traditional political norms. When the electorate feels betrayed by the established "political class," they gravitate toward figures whose rhetoric is a deliberate and stark contrast, signaling they are an outsider.

In populist moments, leaders often abandon the idea of compromise and instead treat the opposing side as an enemy to be defeated. Language describing American cities as "war zones" or "training grounds" reveals this divisive mindset, which prioritizes conflict over unity.

In a study where people could self-stimulate emotions, they chose anger. This suggests anger is not just a reaction but a preferred state because it replaces fear and uncertainty with a clear sense of righteousness and a simple path to action, even if destructive.

Anger is the emotion people are most likely to self-stimulate because it provides a potent neurological shortcut. It replaces anxiety and uncertainty with a feeling of clarity, energy, and focus, making it a tempting but dangerous short-term solution to complex problems.

Much online outrage stems not from genuine grievance but from the intoxicating feeling of moral superiority that comes from judging others. By declaring someone else immoral, you implicitly elevate your own standing, making anger a pleasurable and self-affirming mindset.

A brain study revealed people prefer anger over joy or love. Anger is neurologically rewarding because it offers a simple, powerful feeling of being right and morally superior, making it a potent tool for political mobilization and a driver of tribalism.

The conventional wisdom that moderate candidates are more electable is a myth. Elections are won by turnout, not by appealing to the median voter. A polarizing figure who excites their base will often win by a larger margin than a moderate who fails to generate enthusiasm.

Political alignment is becoming secondary to economic frustration. Voters are responding to candidates who address rising costs, creating unpredictable alliances and fracturing established bases. This dynamic is swamping traditional ideology, forcing both parties to scramble for a new populist message centered on financial well-being.