In times of economic inequality, people are psychologically driven to vote for policies that punish a perceived enemy—like the wealthy or immigrants—rather than those that directly aid the poor. This powerful emotional desire for anger and a villain fuels populist leaders.

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Widespread economic fear from debt and inflation creates a national 'fight or flight' mode. This anxiety is emotionally taxing, so people convert it to anger. Politicians exploit this by providing specific targets for that anger, mobilizing a populist base.

The core threat to society and democracy is not political division but economic inequality. A lack of mobility creates a "crisis of hope," particularly in overlooked regions like rural America. This hopelessness leads to anger and irrational behavior that erodes democratic foundations.

The appeal of a populist leader lies in their rejection of traditional political norms. When the electorate feels betrayed by the established "political class," they gravitate toward figures whose rhetoric is a deliberate and stark contrast, signaling they are an outsider.

A cross-cultural study shows that people are more likely to vote for a policy that hurts the rich, even if it also makes the poor's lives worse. This suggests that resentment toward the wealthy can be a stronger motivator in political decision-making than the desire to improve conditions for the poor.

Cross-cultural studies show a surprising voter motivation: punishing the wealthy is often a higher priority than improving conditions for the poor. People will support policies that harm everyone, including themselves, as long as they disproportionately harm the rich, revealing that envy can override self-interest.

Populist figures don't create societal problems; they rise to power because existing economic and social issues create an environment where their message resonates. To solve the problem, you must address the underlying conditions, not just the leader who represents them.

Figures like Donald Trump don't create populist movements; they rise by capitalizing on pre-existing societal problems like economic despair. Focusing on removing the leader ignores the root causes that allowed them to gain power, ensuring another similar figure will eventually emerge.

The root of rising civil unrest and anti-immigrant sentiment is often economic insecurity, not just a clash of cultures. People convert financial anxiety into anger, which is then easily directed at visible, culturally different groups, creating flashpoints that can escalate into violence.

Political alignment is becoming secondary to economic frustration. Voters are responding to candidates who address rising costs, creating unpredictable alliances and fracturing established bases. This dynamic is swamping traditional ideology, forcing both parties to scramble for a new populist message centered on financial well-being.

The psychological engine of populism is the zero-sum fallacy. It frames every issue—trade deficits, immigration, university admissions—as a win-lose scenario. This narrative, where one group's success must come at another's expense, fosters the protectionist and resentful attitudes that populist leaders exploit.