A product launch isn't merely a release date; it's a strategic, coordinated campaign. Its primary goal is to change the market's perception, generate demand, and create momentum across the entire funnel, moving beyond a simple product announcement.

Viral growth isn't luck; it's an iterative process. When a piece of content shows even minor success, immediately abandon your content plan and create a variation on the winning theme. This business-like A/B testing approach magnifies momentum and systematically builds towards parabolic growth.

A dual-track launch strategy is most effective. Ship small, useful improvements on a weekly cadence to demonstrate momentum and reliability. For major, innovative features that represent a step-change, consolidate them into a single, high-impact 'noisy' launch to capture maximum attention.

Alby, founder of Finkel, gained 7.8 million views on his Y Combinator application video posted on X. This shows that application materials, typically private, can be repurposed as powerful top-of-funnel marketing tools to build a waitlist and attract attention before a product is even in beta.

To ensure a concentrated launch moment, Runway sent influencers a bomber jacket in a bag with a timed digital lock that opened at the exact minute of the launch. This created immense curiosity and guaranteed a wave of social media posts, driving 7 million impressions on day one.

Gamma's AI launch succeeded not just because of the product, but because they intentionally crafted a "spicy" and provocative tweet designed to spark debate. This drew engagement from influential figures like Paul Graham, massively amplifying their reach beyond what a standard announcement could achieve.

A viral video's success hinges on more than just a strong opening hook. It must be inherently shareable, elicit comments, maintain engaging pacing, and conclude with a satisfying "button" that provides a clean, memorable finish and encourages a rewatch.

Creating viral content requires a formula: identify a dominant fandom driving conversation, understand the target platform's user base, and find a brand-relevant angle within hours. It's a strategic process of connecting cultural moments to your brand in near real-time, not a random act.

When launching creative campaigns, Wiz uses unique domains (e.g., Cisotopia.com) rather than company subdomains. This makes the project feel like an independent, fun creation, not a direct marketing play. The intentional disconnect from the corporate brand piques interest and makes people more willing to engage and share.