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  1. Do This, NOT That: Marketing Tips with Jay Schwedelson
  2. 1.4 Million Followers in Months! + 3 Steps to Financial Freedom w/Braiden Shaw 馃殌 | Ep. 422
1.4 Million Followers in Months! + 3 Steps to Financial Freedom w/Braiden Shaw 馃殌 | Ep. 422

1.4 Million Followers in Months! + 3 Steps to Financial Freedom w/Braiden Shaw 馃殌 | Ep. 422

Do This, NOT That: Marketing Tips with Jay Schwedelson 路 Oct 2, 2025

Financial expert Braden Shaw shares his 3 steps to wealth and the social media strategy that gained him over 1 million followers in a year.

Generational Wealth Requires Moving Beyond 401ks into Private Market Investments

True generational wealth is rarely built in 401ks, which often just pace inflation. It's achieved via a three-step process: eliminate high-interest debt, build a foundation in public markets, and then network into private market investments like venture capital and real estate to access higher returns.

1.4 Million Followers in Months! + 3 Steps to Financial Freedom w/Braiden Shaw 馃殌 | Ep. 422 thumbnail

1.4 Million Followers in Months! + 3 Steps to Financial Freedom w/Braiden Shaw 馃殌 | Ep. 422

Do This, NOT That: Marketing Tips with Jay Schwedelson路9 months ago

You Only Need to Know 10% More Than Your Audience to Be an Effective Expert

The barrier to being perceived as an expert is lower than most assume. You don't need comprehensive, world-class knowledge to create value. Simply knowing about 10% more than the person you're teaching is sufficient to establish authority, combat imposter syndrome, and start sharing your knowledge.

1.4 Million Followers in Months! + 3 Steps to Financial Freedom w/Braiden Shaw 馃殌 | Ep. 422 thumbnail

1.4 Million Followers in Months! + 3 Steps to Financial Freedom w/Braiden Shaw 馃殌 | Ep. 422

Do This, NOT That: Marketing Tips with Jay Schwedelson路9 months ago

Build a Massive Audience by Pledging to Never Sell a Product for an Entire Year

To rapidly build influence and trust, commit to creating valuable content daily for a year with zero sales pitches. Focus solely on educating or entertaining. This counterintuitive approach bypasses the audience's natural aversion to ads and positions you as a genuine authority, leading to faster growth.

1.4 Million Followers in Months! + 3 Steps to Financial Freedom w/Braiden Shaw 馃殌 | Ep. 422 thumbnail

1.4 Million Followers in Months! + 3 Steps to Financial Freedom w/Braiden Shaw 馃殌 | Ep. 422

Do This, NOT That: Marketing Tips with Jay Schwedelson路9 months ago

Aggressively Paying Off Your Mortgage Is a Mathematically Flawed Financial Strategy

Common wisdom to rapidly pay off a mortgage is suboptimal. Due to compounding, investing extra cash鈥攅ven if the return rate merely matches your mortgage interest鈥攚ill generate significantly more wealth over time. One investment compounds up while the other debt amortizes down, creating a large wealth gap.

1.4 Million Followers in Months! + 3 Steps to Financial Freedom w/Braiden Shaw 馃殌 | Ep. 422 thumbnail

1.4 Million Followers in Months! + 3 Steps to Financial Freedom w/Braiden Shaw 馃殌 | Ep. 422

Do This, NOT That: Marketing Tips with Jay Schwedelson路9 months ago

Treat Social Media Content Like a Business by A/B Testing Towards Virality

Viral growth isn't luck; it's an iterative process. When a piece of content shows even minor success, immediately abandon your content plan and create a variation on the winning theme. This business-like A/B testing approach magnifies momentum and systematically builds towards parabolic growth.

1.4 Million Followers in Months! + 3 Steps to Financial Freedom w/Braiden Shaw 馃殌 | Ep. 422 thumbnail

1.4 Million Followers in Months! + 3 Steps to Financial Freedom w/Braiden Shaw 馃殌 | Ep. 422

Do This, NOT That: Marketing Tips with Jay Schwedelson路9 months ago

To Find Your Content Niche, Venn Diagram What Friends Ask You and What Your Ideal Customers Follow

Instead of guessing your content niche, find the overlap between topics your inner circle seeks your advice on and the content your ideal clients already consume. This data-driven approach combines perceived personal expertise with proven market demand, ensuring relevance and authority.

1.4 Million Followers in Months! + 3 Steps to Financial Freedom w/Braiden Shaw 馃殌 | Ep. 422 thumbnail

1.4 Million Followers in Months! + 3 Steps to Financial Freedom w/Braiden Shaw 馃殌 | Ep. 422

Do This, NOT That: Marketing Tips with Jay Schwedelson路9 months ago