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Viktor Orlovsky argues that while a founder's function shifts from product to sales, their constant duty is HR. The ability to attract talent and sustain their motivation for over a decade, as eToro's founder did, is the ultimate mark of an exceptional leader.
The key entrepreneurial skill is shifting from solely understanding a market to orchestrating a fleet of AI agents. The modern founder acts more like a film director, getting the best performance out of their AI "actors" to achieve a goal, rather than performing all the tasks themselves. This redefines the founder's core competency.
Beyond vision, the most exceptional founders can convince top talent to take pay cuts, persuade investors to fund them, and sign initial customers against all odds. This ability to conjure key resources is a primary indicator of success for early-stage investors to identify.
Beyond table stakes like hunger and vision, the most successful founders exhibit deep empathy ("people gene"), curiosity, and high emotional intelligence. They are secure, know their weaknesses, and often have a background in team sports, understanding that company building is a team effort.
Many entrepreneurs love their core business but lose motivation as their role expands to include responsibilities they dislike (e.g., finance, operations). The solution is to reinvest early profits into hiring employees to handle these tasks, freeing the founder to focus on their strengths and passions.
A founder's role is constantly changing—from individual contributor to manager to culture builder. Success requires being self-aware enough to recognize you're always in a new, unfamiliar role you're not yet good at. Sticking to the old job you mastered is a primary cause of failure to scale.
Unlike companies where recruiting is a support role, Uber founder Travis Kalanick elevated it to a frontline function, on par with operations. He dedicated an hour each week to the recruiting team, signaling its importance and making the function more effective and motivated.
Borrowing a quote from Shopify's CEO, Mike Cannon-Brookes emphasizes that a founder's key responsibility is to counteract the natural decline in ambition that occurs as a company grows. They must constantly push the organization to remain bold and hungry.
To scale a high-performing product team, hire individuals who exhibit the same level of ownership and love for the product as the original founders. This means prioritizing a blend of deep curiosity, leadership potential, and an unwavering commitment to execution over a simple skills checklist.
Ather's founder learned that hiring senior leaders for non-core functions too early fails due to value system clashes. Founders must first build the function themselves, establish principles, hire into that mold, and only then step back. This ensures cultural alignment.
The most important job of a leader is team building. This means deliberately hiring functional experts who are better than the CEO in their specific fields. A company's success is a direct reflection of the team's collective talent, not the CEO's individual brilliance.