Beyond table stakes like hunger and vision, the most successful founders exhibit deep empathy ("people gene"), curiosity, and high emotional intelligence. They are secure, know their weaknesses, and often have a background in team sports, understanding that company building is a team effort.
Joe Tsai attributes Jack Ma's success to his background as a teacher. This instilled key leadership traits: strong communication, an ability to identify talent, and the humility to be happy when your 'students' (employees) become more successful than you. This mindset is crucial for building a team of A-players who can surpass the founder's own abilities.
Investors should view a founder's desire to learn skills like etiquette not as a weakness, but as a strong positive signal. It demonstrates humility, introspection, and a drive for self-improvement—key traits for a coachable and successful leader. The capacity for growth can be more valuable than pre-existing polish, identifying them as better long-term partners.
The greatest predictor of entrepreneurial success isn't intellect or innate skill, but simply caring more than anyone else. This deep-rooted ambition and desire to succeed fuels the resilience and skill acquisition necessary to win.
While grit is important, being pulled along by genuine curiosity is a more sustainable motivator than relying on willpower to push through rough patches. This innate drive to explore and learn prevents burnout and leads to discovering novel business opportunities without feeling like a constant struggle.
Beyond customer metrics, Snowflake’s corporate development lead looks for three key founder traits: hunger, hustle, and humility. Humility is especially critical as it indicates a founder who can appreciate other perspectives and engage in constructive debate, even while maintaining strong conviction in their own vision.
A founder must simultaneously project unwavering confidence to rally teams and investors, while privately remaining open to any evidence that they are completely wrong. This conflicting mindset is essential for navigating the uncertainty of building a startup.
Roughly 80% of a company's culture is a direct extension of its founder's personality. Facebook reflects Mark Zuckerberg's hacker mindset; Google reflects its founders' academic roots. As a leader, your role isn't to change the culture but to articulate it and build systems that scale the founder's natural way of operating.
While assessed during diligence, the true caliber of a founder—their passion, authenticity, and ability to "run through walls"—becomes starkly clear after the deal closes. This distinction is not subtle; the impact of a truly exceptional founder versus an average one is immediately evident in the business's trajectory.
The common trope of the risk-loving founder is a myth. A more accurate trait is a high tolerance for ambiguity and the ability to make decisions with incomplete information. This is about managing uncertainty strategically, not consistently making high-stakes bets that endanger the entire enterprise.
HubSpot founder and Sequoia partner Brian Halligan uses his 'FLOC' framework to assess founders. He looks for First-principled thinking, being Lovable enough to attract A-players, deep Obsession with the problem, and having a Chip on their shoulder, which he finds more compelling than a privileged background.