Data from 44 million outreaches shows LinkedIn connection requests without a message have a 3% higher acceptance rate. This is because it reduces the recipient's cognitive load and bypasses the immediate fear of a sales pitch, leading to a quicker, more instinctual acceptance based on their profile.

Unless actively job hunting, your 'About' section should not be a resume. Instead, write it from your ideal client's perspective, focusing on the problems you solve and the services you offer. This transforms your profile from a CV into a powerful sales tool.

When conducting cold outreach to hiring managers or other employees, your primary call-to-action should not be a request for a meeting. Instead, make the ask a low-lift action: 'Please forward this resume to your recruiting partner.' This drastically increases the likelihood of reaching the right person.

Prospects have minimal attention spans. To capture their interest, marketing copy in emails or social posts must be 75 words or less and contained in a single paragraph. Reserve longer, more detailed content (100-150 words) for your existing customer base, as they are already invested and more willing to read.

For cold outreach, hyper-personalizing every prospect is inefficient. Instead, identify patterns across similar roles or industries and develop 'targeted messaging' that speaks to these common challenges. This allows for scalable and relevant outreach without time-consuming individual research.

Asking for a prospect's time or interest is less effective than giving them something valuable. Emails that include a tangible offer (e.g., a benchmark, an audit, a unique insight) see a 28% higher reply rate. You get their time by not asking for it directly.

For direct sales outreach, always default to plain text emails. Images, PDFs, and complex HTML frequently trigger spam filters and kill your campaign before it is ever read. The singular focus should be on crafting an engaging, text-based copy that earns a reply, not on a visually appealing design that hurts deliverability.

A successful media pitch follows a simple formula: start with a genuine, researched comment to build rapport. Briefly introduce yourself and your product. Embed high-quality photos directly in the email, not as attachments. Finally, end with a clear, question-based call to action like, 'What items catch your eye?' to prompt a direct response.