By openly admitting your inconsistencies while still advocating for a principle, you remove the deceptive claim to unearned status that angers people. This vulnerability prevents a 'gotcha' moment and fosters a more honest conversation, building trust and allowing imperfect people to advocate for important causes.

The call for radical workplace honesty ignores the psychological reality that most people view themselves through a self-serving, biased lens. Their "honesty" is often a projection of an inflated self-concept, as true self-awareness is rare and rarely aligned with how others perceive them.

Unlike a spoken apology ("cheap talk"), a blush is an uncontrollable physiological response. It credibly signals to others that you acknowledge breaking a social norm, establishing common knowledge of your remorse and your acceptance of the norm itself. This makes the "apology" authentic.

When a norm is violated publicly, it threatens the common knowledge that the norm exists and is enforced. The resulting public punishment, like a digital-age pillory, isn't just about the transgressor; it's a signal to the entire community that the norm is still in effect, thereby restoring common knowledge.

Stakeholders demand courageous leadership but foster a culture of intolerance. By failing to distinguish between major offenses and minor infractions and "canceling" leaders for mistakes, the public itself disincentivizes the very courage and authenticity it seeks, creating a paralyzing circular problem.

The discomfort felt by those from lower-income backgrounds around the wealthy is not just envy, but a deep-seated frustration. It stems from the belief that those who grew up with money can sympathize but never truly empathize with the constant stress and lack of a safety net that defines life without it.

In politics, the perception of strength and decisiveness can be more electorally powerful than being correct but appearing weak or compromising. This principle explains why a political party might maintain a hardline stance that is unpopular, as the image of strength itself resonates more with voters than the nuance of being “right.”

People often mistake cynicism for intelligence. However, research shows it's a protective measure used by those with poorer reasoning skills to avoid being taken advantage of. This self-protection leads them to miss out on positive human interactions by assuming the worst in others.

Defensiveness arises because our brain's self-relevance and value systems are intertwined. Feedback threatening a specific action (e.g., "you're a risky driver") is often interpreted as a threat to our core identity ("I'm a bad person"), triggering a strong protective response.