Teams often mistake compromise for collaboration, leading to average outcomes. True collaboration requires balancing high assertiveness (people speaking their mind directly) with high cooperativeness (openly listening to others). It is not about meeting in the middle.

Don't pitch big ideas by going straight to the CEO for a mandate; this alienates the teams who must execute. Instead, introduce ideas casually to find a small group of collaborative "yes, and" thinkers. Build momentum with this core coalition before presenting the developed concept more broadly.

Jacob Collier explains that beautiful music relies on controlling dissonance (tension), not just playing pleasant notes (consonance). This applies to teams: leaning into creative tension and resolving it leads to a more meaningful outcome than avoiding disagreement altogether.

For creative projects, founders should own the first 10% (ideation) and the final 10% (integration), delegating the middle 80% (execution). This framework, used by Steve Jobs with his design team, allows leaders to set direction and add their final touch without micromanaging the core creative process.

Instead of escalating disagreements, Atlassian's founders operated on a simple principle: if one couldn't be persuaded that an idea was good, it was likely not worth pursuing. This served as a critical decision-making filter and prevented major conflicts.

To encourage participation from everyone, leaders should focus on the 'why' behind an idea (intention) and ask curious questions rather than judging the final output. This levels the playing field by rewarding effort and thoughtfulness over innate talent, making it safe for people to share imperfect ideas.

Managers cannot just be soldiers executing orders. If you don't truly believe in a strategy, you cannot effectively inspire your team. You must engage leadership to find an angle you can genuinely support or decompose the idea into testable hypotheses you can commit to.

Citing a story where Martin Luther King Jr. reprimanded an advisor for not challenging him enough, the insight is that top leaders must actively cultivate dissent. They must create an environment where their team feels obligated to point out when an idea is "crazy" to prevent the organization from making catastrophic errors.

To get your team to adopt a new strategy, you as the leader must present it with absolute conviction. Any hesitation you express will be amplified by your team, leading them to reject the idea because they sense your lack of belief.