Luca Ferrari - Building Bending Spoons - [Invest Like the Best, EP.446]

The founder of Bending Spoons describes himself as "perennially unhappy." While personally challenging, this constant state of discontent is framed as a professional superpower. It fuels a relentless drive to identify flaws and push for improvement across the organization, serving as the engine for the company's high standards.

The pursuit of consensus is a dangerous trap for leaders aiming for standout success. Achieving breakthroughs requires the strength to proceed based on intellectual conviction, even amidst friction and criticism. This means accepting that you cannot please everyone and that some will inevitably disagree with your path.

Bending Spoons views its company as its most important product, engineered to be the ideal place for the world's best inexperienced talent. The goal is to create an institution that acts as the ultimate training ground, enabling high-potential individuals to skyrocket their careers.

A standalone company like Evernote has limited appeal. As part of a dynamic holding company like Bending Spoons, it benefits from a stronger employer brand that offers variety and growth. This allows the parent to invest in sophisticated, AI-powered recruiting at a scale unattainable for individual businesses.

Bending Spoons' M&A strategy came from realizing that creating a startup from scratch (zero-to-one) is heavily luck-dependent. In contrast, scaling an existing business (one-to-N) relies on functional skills like engineering and marketing that can be systematically mastered and applied across acquisitions.

Mature software products often accumulate unnecessary features that increase complexity. The Bending Spoons playbook involves ruthless simplification: eliminating tangential projects and refocusing R&D exclusively on what power users "painfully needed." This leads to a better, more resilient product with a lower cost base.

Instead of lowballing, Bending Spoons makes a very fair, near-final offer immediately. This tactic builds a reputation for seriousness, similar to Warren Buffett's approach. It avoids lengthy back-and-forth and signals that they are not a buyer that can be "pushed around," creating an efficient and powerful deal-making process.

Unlike PE firms that flip companies, Bending Spoons acquires digital businesses to own permanently. Their model focuses on deep operational overhauls—rebuilding software, redesigning UI, and restructuring organizations—rather than making shallow management changes, creating long-term value through operational excellence.

Bending Spoons uses a radical compensation model: fixed salaries with no bonuses or performance-based incentives. The philosophy is that hiring for high integrity and professional pride fosters better alignment than complex incentive systems, which are costly, create perverse incentives, and hinder collaborative problem-solving.

To maintain objectivity in acquisitions, Bending Spoons separates assumption-setting from model output. The team rigorously debates and locks in all inputs without seeing the projected P&L or IRR. This prevents the common bias of tweaking assumptions to justify a desired outcome. The final model output is then treated as unchangeable.

Unlike equity investors hunting for uncapped upside, debt lenders have a fixed return and are intolerant to losing principal. This forces them to be paranoid about downside risk and worst-case scenarios. Their diligence process is often more thorough and thoughtful, providing a different and rigorous lens on the business.

Most good investors succeed by recognizing patterns (e.g., "SaaS for X"). However, the truly exceptional investors analyze businesses from first principles, understanding their deep, fundamental merits. This allows them to spot outlier opportunities that don't fit any existing mold, which is where the greatest returns are found.

Single-product companies struggle to align R&D team size with fluctuating opportunities. Bending Spoons uses a centralized pool of flexible R&D talent that can be rapidly deployed to different portfolio companies, maximizing efficiency and capturing short-lived windows of opportunity that others miss.