To manage a CEO who generates a constant stream of ideas, a senior leader must act as a filter. Decide which ideas serve the company's growth and ignore those that are distractions, even telling the CEO you do so. This builds a relationship based on strategic alignment, not just pleasing the boss.
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Don't just accept tasks from your boss. The initial request often reflects habit, not strategy. Your primary role is to pause and question if the proposed task truly solves the underlying business problem. This critical step prevents wasted effort and aligns work with actual goals, even when it means challenging a superior's directive.
When faced with endless requests, marketing leaders shouldn't just say "no." Instead, present the current list of projects and their expected outcomes, then ask the executive team which initiative they would like you to drop to accommodate the new one. This frames it as a strategic trade-off, not obstruction.
Before scheduling, ensure a meeting's purpose is to Decide, Debate, Discuss, or Develop (4Ds). Then, confirm the topic is either Complex, Emotionally intense, or a One-way door decision (CEO). This rigorous filter eliminates status updates and other low-value synchronous gatherings from calendars.
Jensen uses a "Top 5 Things" email system where any employee can send him their priorities and market observations. He reads around 100 of these daily to get unfiltered information directly from the "edge" of the organization, allowing him to spot trends before they become obvious.
Don't pitch big ideas by going straight to the CEO for a mandate; this alienates the teams who must execute. Instead, introduce ideas casually to find a small group of collaborative "yes, and" thinkers. Build momentum with this core coalition before presenting the developed concept more broadly.
Contrary to the popular advice to 'hire great people and get out of their way,' a CEO's job is to identify the three most critical company initiatives. They must then dive deep into the weeds to guarantee their success, as only the CEO has the unique context and authority to unblock them.
A counterintuitive productivity hack for leaders is to consciously allow minor problems to go unsolved. Constantly trying to extinguish every "fire" leads to burnout and context switching. Explicitly giving a team permission to ignore certain issues reduces anxiety and improves focus on what is truly critical.
Former BetterRx CEO Ben Clark sets the expectation that his leaders should be ahead of him 90% of the time, bringing him well-formed plans to critique rather than asking for direction. This empowers domain experts to truly own their space and frees the CEO to focus on high-level strategy and support.
When a senior stakeholder proposes a potentially disruptive idea, direct resistance ('pushing') is counterproductive and strengthens their resolve. Instead, 'pull' them into a collaborative exploration. Acknowledge the idea, discuss the underlying problem it solves, and then gently steer the conversation back to how it aligns with the agreed-upon North Star, defusing tension.
CEOs can maintain focus by co-creating a simple one-page strategy with their board. When board members later propose off-strategy ideas, this document becomes a powerful tool to re-center the conversation and ask whether the new idea is important enough to displace an agreed-upon priority.
