/
© 2026 RiffOn. All rights reserved.
  1. Product Talk
  2. Atelio SVP of Product on Transforming Product Strategy with North Star Focus and AI Insight
Atelio SVP of Product on Transforming Product Strategy with North Star Focus and AI Insight

Atelio SVP of Product on Transforming Product Strategy with North Star Focus and AI Insight

Product Talk · Nov 18, 2025

SVP of Product John Eisenstein shares how to anchor product strategy with a North Star Metric and why treating product is like running a business.

Product Leaders Must Be Business Generalists, Not Just Technologists

To be truly successful, a product leader cannot just focus on features and users. They must operate as the head of their product's business, with a deep understanding of P&Ls, revenue drivers, and capital allocation. Without this business acumen, they risk fundamentally undercutting their product's potential impact and success.

Atelio SVP of Product on Transforming Product Strategy with North Star Focus and AI Insight thumbnail

Atelio SVP of Product on Transforming Product Strategy with North Star Focus and AI Insight

Product Talk·3 months ago

The "Pull, Don't Push" Method for Handling Executive Ideas

When a senior stakeholder proposes a potentially disruptive idea, direct resistance ('pushing') is counterproductive and strengthens their resolve. Instead, 'pull' them into a collaborative exploration. Acknowledge the idea, discuss the underlying problem it solves, and then gently steer the conversation back to how it aligns with the agreed-upon North Star, defusing tension.

Atelio SVP of Product on Transforming Product Strategy with North Star Focus and AI Insight thumbnail

Atelio SVP of Product on Transforming Product Strategy with North Star Focus and AI Insight

Product Talk·3 months ago

The NSM Pyramid: Aligning OKRs and KPIs to a Single Metric

Most business struggles stem from a misaligned or forgotten North Star Metric (NSM). A successful framework aligns the entire company by ensuring all OKRs ladder up to a single, durable NSM, with KPIs serving as health checks for those OKRs. This creates a clear hierarchy for decision-making and resource allocation, preventing strategic drift.

Atelio SVP of Product on Transforming Product Strategy with North Star Focus and AI Insight thumbnail

Atelio SVP of Product on Transforming Product Strategy with North Star Focus and AI Insight

Product Talk·3 months ago

Your Most Logical Early Career Move Might Be Your Biggest Regret

The allure of a safe, prestigious corporate job can be a trap for young entrepreneurs. The logical choice to 'learn how large enterprises work' can override passion and kill momentum. The time for maximum career risk is when personal responsibilities are lowest; delaying risk-taking makes it exponentially harder later in life.

Atelio SVP of Product on Transforming Product Strategy with North Star Focus and AI Insight thumbnail

Atelio SVP of Product on Transforming Product Strategy with North Star Focus and AI Insight

Product Talk·3 months ago

Use a Coded AI Agent as a Pre-Meeting Thought Partner

Go beyond using AI for research by codifying your North Star, OKRs, and strategic goals into a personalized AI agent. Before important meetings, use this agent as a 'thought partner' to pressure-test your ideas, check for alignment with your goals, and identify blind spots. This 10-minute exercise dramatically improves meeting focus and outcomes.

Atelio SVP of Product on Transforming Product Strategy with North Star Focus and AI Insight thumbnail

Atelio SVP of Product on Transforming Product Strategy with North Star Focus and AI Insight

Product Talk·3 months ago

Go Beyond the Press Release with Positive and Negative Pre-Mortems

The 'fake press release' is a useful vision-setting tool, but a 'pre-mortem' is more tactical. It involves writing out two scenarios before a project starts: one detailing exactly *why* it succeeded (e.g., team structure, metrics alignment) and another detailing *why* it failed. This forces a proactive discussion of process and risks, not just the desired outcome.

Atelio SVP of Product on Transforming Product Strategy with North Star Focus and AI Insight thumbnail

Atelio SVP of Product on Transforming Product Strategy with North Star Focus and AI Insight

Product Talk·3 months ago

From Cost Centers to Customer Delight: The Technologist-to-Product Pivot

The pivot from a pure technology role (like CTO) to product leadership is driven by a passion shift. It's moving from being obsessed with technical optimization (e.g., reducing server costs) to being obsessed with customer problems. The reward becomes seeing a customer's delight in a solved problem, which fuels a desire to focus entirely on that part of the business.

Atelio SVP of Product on Transforming Product Strategy with North Star Focus and AI Insight thumbnail

Atelio SVP of Product on Transforming Product Strategy with North Star Focus and AI Insight

Product Talk·3 months ago