The Product Owner role, as often implemented in Agile frameworks, is focused on delivery and backlog management. It typically lacks the core business ownership, customer interaction, and go-to-market responsibilities that define true product management.
To be truly successful, a product leader cannot just focus on features and users. They must operate as the head of their product's business, with a deep understanding of P&Ls, revenue drivers, and capital allocation. Without this business acumen, they risk fundamentally undercutting their product's potential impact and success.
The core job of a Product Manager is not writing specs or talking to press; it's a leadership role. Success means getting a product to market that wins. This requires influencing engineering, marketing, and sales without any formal authority, making it the ultimate training ground for real leadership.
Product Management evolved from a business function to a delivery role, then a strategic one with the rise of unicorns. However, it later devolved into a rigid "cult of best practice," where adherence to specific frameworks (like no-date roadmaps) became more important than the actual work itself.
In a truly product-led company, the product organization must accept ultimate accountability for business-wide challenges. Issues in sales, marketing, or customer success are not separate functional problems; they are reflections of the product's shortcomings, requiring product leaders to take ownership beyond their immediate domain.
Product Management's core responsibility is to drive the business growth of a product by delivering profitable customer value. Technical skills and building are means to an end, not the end itself. This business focus remains constant even as tools like AI change.
The 'CEO of the product' metaphor is misleading because product managers lack direct authority. A better analogy is 'the glue.' The PM's role is to connect different functions—engineering, sales, marketing—with strategy, data, and user problems to ensure the team works cohesively towards a shared goal.
In an organization still running in project mode, the 'Product Manager' title is misleading. The role is often relegated to organizing work and scheduling tasks for engineering. A true product model requires empowering these roles with the mandate, skills, and market access to make strategic decisions.
While intended to improve efficiency, the rise of Agile ceremonies and specialized roles like Product Managers has created layers of abstraction. This often "hides" engineers from direct customer interaction, reducing their understanding of the "why" behind their work.
Great PMs excel by understanding and influencing human behavior. This "people sense" applies to both discerning customer needs to build the right product and to aligning internal teams to bring that vision to life. Every aspect, from product-market fit to go-to-market strategy, ultimately hinges on understanding people.
A common founder mistake is hiring a first product manager to simply prioritize and ship a backlog of ideas. Instead, PMs create the most value when given ownership of a key metric and the autonomy to drive user and business outcomes.