Product Management evolved from a business function to a delivery role, then a strategic one with the rise of unicorns. However, it later devolved into a rigid "cult of best practice," where adherence to specific frameworks (like no-date roadmaps) became more important than the actual work itself.
Product management is inherently chaotic due to constant context switching, ambiguity, and difficult stakeholder conversations. Success isn't about finding a perfect process, but developing the resilience to navigate this mess and guide teams from ambiguity to clarity.
The solution to product management's current issues isn't another framework. It's a "mental flywheel": start with a mindset of pragmatism and curiosity, which fuels creative action. This cycle is sustained by resilience and emotional detachment to handle inevitable setbacks and criticism.
The product management role exists on a spectrum between building and bureaucracy. The profession has now skewed heavily toward the bureaucratic end, focusing more on process, frameworks, and coordination than on the creative act of building valuable products, losing its original "magic."
A product roadmap's value is in the planning process and aligning the team on a vision, not in rigidly adhering to a delivery schedule. The co-founder of Artist argues that becoming a feature factory focused on checking boxes off a roadmap is a dangerous trap that distracts from solving real customer problems.
The core job of a Product Manager is not writing specs or talking to press; it's a leadership role. Success means getting a product to market that wins. This requires influencing engineering, marketing, and sales without any formal authority, making it the ultimate training ground for real leadership.
The current PM career path is flawed, driven by framework obsession, advice from inexperienced creators, and a premature rush to leadership. This creates "strategy theatre" where leaders lack foundational experience, perpetuating a cycle of ineffectiveness and contributing to the craft's demise.
When a product team is busy but their impact is minimal or hard to quantify, the root cause is often not poor execution but a lack of clarity in the overarching company strategy. Fixing the high-level strategy provides the focus necessary for product work to create meaningful value.
In an organization still running in project mode, the 'Product Manager' title is misleading. The role is often relegated to organizing work and scheduling tasks for engineering. A true product model requires empowering these roles with the mandate, skills, and market access to make strategic decisions.
Teams often focus on perfectly implementing frameworks like OKRs or Discovery, creating a false sense of achievement. This "alibi progress" prioritizes methodology correctness over creating value in a specific context, leading to lots of outputs but no outcomes.
As AI automates synthesis and creation, the product manager's core value shifts from managing the development process to deeply contextualizing all available information (market, customer, strategy) to define the *right* product direction.