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While in business school, GSP's founders discovered their HBS email was a powerful tool for cold outreach. CEOs of large companies were surprisingly responsive, likely assuming the students were working on a case study, granting access they wouldn't otherwise have.

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While platforms like LinkedIn DMs or text messages are common, they are ineffective for introduction requests. They are not designed to be professionally forwarded, making the connector's job difficult or impossible. Email is the only medium that supports the seamless, double opt-in intro process.

You don't need to be born with a powerful network. You can "earn access" by consistently doing exceptional work for well-connected individuals. They will, in turn, feel compelled to use their influence and network to create opportunities for you, as they did for the Gruuns founder's Stanford admission.

The single biggest lever for cold email success isn't the copy or sending strategy—it's the offer. Truly compelling, high-value propositions, such as fundraising for a fast-growing startup or an M&A inquiry, will inherently generate high response rates.

To overcome the challenge of reaching non-customers in B2B, leverage specialized firms like GLG or Bridger. These networks can connect you with specific, hard-to-reach personas (e.g., CFOs of Global 2000 companies) for interviews within days, turning a major research blocker into a simple logistical task.

When the founder first came to Silicon Valley, he secured meetings with 11 out of 12 busy YC alumni he cold-emailed. The key to this high success rate was not the shared nationality, but a strong signal that he was 'above the fold': having a YC interview scheduled and a recent #1 Product Hunt launch.

Adding a deeply personal postscript (P.S.) to cold emails, such as referencing the recipient's favorite whiskey, demonstrates genuine research and builds rapport. This simple tactic humanizes the outreach and can dramatically increase the likelihood of getting a response from a busy executive.

Amol Avasare, a user of Claude, identified a need for a growth team at Anthropic and cold-emailed CPO Mike Krieger. He used a perfected, high-open-rate subject line and contacted Krieger's personal email to bypass noise, which led to the interview process and ultimately the job offer.

Effective cold outreach avoids long life stories and unsolicited attachments. The optimal formula is: 1) a single sentence on how you can help them, 2) one or two quantified achievements (bona fides), and 3) a link to your polished LinkedIn profile. This respects the recipient's time and piques their curiosity.

Michelle Khare secures collaborations with institutions like the FBI using a simple, three-block email. Paragraph one establishes credibility and the ask. Two details the vision, showing you've done your homework. Three is a clear call-to-action that includes your cell number.

The initial request email must be a self-contained, easily forwardable tool that makes the connector look good and requires zero extra work. This reframes the task from merely asking a favor to providing the connector with a valuable networking opportunity they can easily share.