The single biggest lever for cold email success isn't the copy or sending strategy—it's the offer. Truly compelling, high-value propositions, such as fundraising for a fast-growing startup or an M&A inquiry, will inherently generate high response rates.
Unlike the transactional US market where the offer is king, success in the Middle East hinges on building relationships. Factors like shared nationality and personal character can be more influential in the sales process than the product itself.
Many fail at cold outreach because they view it as a simple tool rather than a complex system requiring careful input management, like deliverability and multi-account strategies. They blame the channel for poor results when the process itself is flawed.
The Middle East has a smaller Total Addressable Market (TAM) than the US. Businesses cannot rely on a single outreach channel. Success requires a coordinated, multi-touchpoint approach using email, LinkedIn, and cold calls to effectively reach prospects.