LinkedIn is penalizing low-quality AI content while simultaneously offering AI tools. This signals that the platform wants users to leverage AI as a collaborator to enhance authentic, human-generated ideas, not as a replacement for original thought.

The true power of AI in content isn't generating text, which creates generic content. Instead, use AI as a research partner to analyze existing narratives, identify saturated topics, and generate unique, counter-intuitive angles. This shifts AI's role from a writer to a strategist, ensuring your content is differentiated from the start.

The best use of AI in content creation isn't for writing the first draft. Instead, apply it to the tedious parts of the process you dislike, such as data processing, topic ideation, or even editing, to accelerate the path to a high-quality, human-created piece.

Avoid using AI to generate your initial draft, which can produce generic results. Instead, write the first version yourself to ensure your unique thoughts and voice are present. Then, use AI tools as a partner to refine, massage, and improve upon your original work.

AI's best use in content creation is refinement, not initial generation. Use it as a 'thought partner' with prompts like 'remove sentences that don't move the story forward' or 'grade my post on its ability to retain a reader.' This sharpens your message without sacrificing authenticity.

As platforms like LinkedIn become saturated with generic AI content, authentic human voices stand out more than ever. A distinct, personal writing style—even with occasional typos—is becoming a powerful differentiator that cuts through the noise and builds trust.

Instead of prompting an AI to generate a full article, which often results in 'slop,' a better approach is to use it as an assembly tool. Feed the AI granular, pre-vetted pieces of unique business intelligence (like sales data or expert insights) to construct a higher-quality output.

Don't use AI to generate generic thought leadership, which often just regurgitates existing content. The real power is using AI as a 'steroid' for your own ideas. Architect the core content yourself, then use AI to turbocharge research and data integration to make it 10x better.

Using raw AI output on LinkedIn is a form of laziness that gets drowned out. Instead, elite sellers use it as a starting mold—a 'lump of clay'—which they must then personalize with their own authenticity and insights to make it valuable and unique.