Instead of generating copy from scratch, write your own draft first. Then, prompt an AI to review and improve it based on the known principles and styles of famous copywriters. This turns the AI into a personalized, expert thought partner for refining your work.
While querying LLMs for common customer questions is effective, you can enhance this research by also analyzing forums like Reddit and Quora. These platforms reveal raw, unfiltered user pain points and questions, adding a layer of human-centric data to your AI-driven insights.
To identify the most common questions about your product, query multiple LLMs (ChatGPT, Claude, Gemini, etc.) for the top questions in your category. The questions that appear across all platforms represent the most pressing pain points, which should guide your content and marketing strategy.
Avoid using AI to generate your initial draft, which can produce generic results. Instead, write the first version yourself to ensure your unique thoughts and voice are present. Then, use AI tools as a partner to refine, massage, and improve upon your original work.