Even if AI dramatically lowers coding costs, it won't destroy established SaaS businesses. Technical expenses only account for 10-20% of revenue for major SaaS players. The other 80% is spent on marketing, events, and client service, creating an opportunity for significant margin expansion.

Unlike competitors focused on Artificial General Intelligence (AGI), Cohere's co-founder doesn't believe current tech will achieve it. This philosophical difference drives their singular focus on the enterprise, where they see AI's greatest utility as augmenting and automating professional work, rather than creating consumer-facing digital personalities.

The compute-heavy nature of AI makes traditional 80%+ SaaS gross margins impossible. Companies should embrace lower margins as proof of user adoption and value delivery. This strategy mirrors the successful on-premise to cloud transition, which ultimately drove massive growth for companies like Microsoft.

The dominant per-user-per-month SaaS business model is becoming obsolete for AI-native companies. The new standard is consumption or outcome-based pricing. Customers will pay for the specific task an AI completes or the value it generates, not for a seat license, fundamentally changing how software is sold.

While AI companies are structurally lower gross margin due to cloud and LLM costs, this may be offset by significantly lower operating expenses. AI tools can make engineering, sales, and legal teams more efficient, potentially leading to a higher terminal operating margin than traditional SaaS businesses, which is what ultimately matters.

Software has long commanded premium valuations due to near-zero marginal distribution costs. AI breaks this model. The significant, variable cost of inference means expenses scale with usage, fundamentally altering software's economic profile and forcing valuations down toward those of traditional industries.

The traditional SaaS model—high R&D/sales costs, low COGS—is being inverted. AI makes building software cheap but running it expensive due to high inference costs (COGS). This threatens profitability, as companies now face high customer acquisition costs AND high costs of goods sold.

Traditional SaaS metrics like 80%+ gross margins are misleading for AI companies. High inference costs lower margins, but if the absolute gross profit per customer is multiples higher than a SaaS equivalent, it's a superior business. The focus should shift from margin percentages to absolute gross profit dollars and multiples.

The shift to usage-based pricing for AI tools isn't just a revenue growth strategy. Enterprise vendors are adopting it to offset their own escalating cloud infrastructure costs, which scale directly with customer usage, thereby protecting their profit margins from their own suppliers.