Don't wait for a prototype to get traction. Hardware founders should first engage potential customers and demonstrate a profound understanding of their specific problems. This expertise builds the necessary trust for customers to commit, even before a physical product is ready.

Emil Michael warns defense tech founders that a prototype is not enough. The Department of War requires a credible plan for mass production. Startups must prove they have mastered the "skilled manufacturing piece" to win large contracts.

Unlike software, where customer acquisition is the main risk, the primary diligence question for transformative hardware is technical feasibility. If a team can prove they can build the product (e.g., a cheaper missile system), the market demand is often a given, simplifying the investment thesis.

Instead of building its final passenger jet, Boom first developed a smaller, sub-scale prototype to prove its Mach 2.2 technology. This startup-like, sequential approach proves the core concept at a much lower cost, making the capital-intensive project more manageable and fundable.

To land a large retail contract (e.g., Whole Foods), a brand must prove it can produce at scale. However, investing in scaling operations is a massive financial risk without a guaranteed contract, creating a critical strategic impasse for growing brands.

There's a critical financing gap for early-stage hardware companies. Venture debt firms avoid CapEx-heavy, unprofitable startups, while traditional banks require positive cash flow. This forces founders to either dilute themselves with expensive equity for equipment or risk their personal assets.

For large-scale B2B products, validate demand by signing customers who not only commit to buying but also pre-fund development. This model secures capital, guarantees early adopters, and ensures the product is built with direct, committed customer input from the very beginning.

While startups excel at invention, Undersecretary Michael points out their primary disadvantage against established primes is the ability to manufacture and scale production reliably. He urges new entrants to build this 'muscle' early, borrowing from the 'old world' to cross the chasm from concept to deployed product.

Validate market demand by securing payment from customers before investing significant resources in building anything. This applies to software, hardware, and services, completely eliminating the risk of creating something nobody wants to buy.