Constantly focusing on your one 'divine lever' acts as a global optimizing function. It forces a unique and often strange set of business decisions that, while confusing to outsiders, creates a company shape that is perfectly and defensibly fit to serve demand over the long term.
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Founders who have truly 'found' demand can break free from copying other startups' playbooks. They can confidently deploy unique tactics in product or marketing that seem strange to outsiders but perfectly fit their specific, proprietary understanding of customer needs, leading to outsized success.
The most successful founders, like Koenigsegg, say the same things on day one as they do 20 years later. Their success comes not from pivoting, but from the relentless, decades-long execution of a single, powerful vision. This unwavering consistency compounds into a massive competitive advantage and defines the company's character.
The most powerful way to build a business is to focus on a 'divine lever'—an action that is both a causal force for growth and is objectively good, serving demand purely without self-centered motives. This creates a sustainable, meaningful foundation for a company.
Instead of chasing trends or pivoting every few weeks, founders should focus on a singular mission that stems from their unique expertise and conviction. This approach builds durable, meaningful companies rather than simply chasing valuations.
A business's core function is to become a system for repetition. This starts by finding one customer with strong demand, delivering a supply that fits perfectly, and documenting that success. The entire business then becomes a 'factory' optimized to find and replicate that initial case study.
Instead of competing in a crowded field on standard terms, redefine the competitive landscape. Build your strategy around a game that only you can win, where your firm's unique capabilities—like talent development or add-on execution—become the most important factors for success.
Serial acquirer Brad Jacobs boils down his complex business strategy to two core objectives: growing organic revenue faster than the market and continuously expanding profit margins. Every decision is evaluated against its ability to move one of these two levers, providing a clear and powerful framework for creating shareholder value.
Unlike typical business activities that expend energy and require recharging, focusing on a 'divine lever' or an objective good is energizing. This intrinsic motivation pulls you through challenges and fuels obsession over the long term, creating a sustainable advantage against burnout.
A primary cost of focusing on a 'divine lever' isn't financial delay, but social and professional illegibility. Your business decisions, shaped by this internal conviction, will not make sense to outsiders operating with traditional business logic, making it difficult to explain your strategy.