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Investor Eric Byunn argues against the VC obsession with backing companies pursuing "winner-take-all" monopolistic outcomes. He asserts that, demonstrably, most successful companies are built in markets with multiple winners. Being a strong number two or three can still lead to a fantastic outcome for founders and investors.
Focusing only on trendy sectors leads to intense competition where the vast majority of startups fail. True opportunity lies in contrarian ideas that others overlook or dismiss, as these markets have fewer competitors.
There's a strong reluctance in venture capital to fund companies that are number two or three in a category dominated by a "kingmaker"—a startup already backed by a top-tier firm. This creates a powerful, self-fulfilling fundraising moat for the perceived leader, making it unpopular to back competitors.
Investors often mistake a large industry for a single, winner-take-all market. A vertical like legal tech isn't one market to be won; it's a $500 billion industry. Just as the legal profession has many specializations, the tech serving it will produce dozens of successful, specialized companies.
The venture market has shifted from seeking contrarian bets to piling capital into consensus winners, even at extreme valuations. The new logic resembles the old adage "you can't get fired for buying IBM," where investing in a perceived leader with a 1x preference is deemed a safer, more defensible capital allocation decision.
Contrary to the belief that number two players can be viable, most tech markets are winner-take-all. The market leader captures the vast majority of economic value, making investments in second or third-place companies extremely risky.
The most lucrative exit for a startup is often not an IPO, but an M&A deal within an oligopolistic industry. When 3-4 major players exist, they can be forced into an irrational bidding war driven by the fear of a competitor acquiring the asset, leading to outcomes that are even better than going public.
Venture investors aren't concerned when a portfolio company launches products that compete with their other investments. This is viewed as a positive signal of a massive winner—a company so dominant it expands into adjacent categories, which is the ultimate goal.
The idea that a few top VCs can anoint a winner by concentrating capital into one company ('kingmaking') is a fallacy. While access to significant capital is an advantage, particularly with product-market fit, it does not guarantee victory or prevent a competitor from slingshotting from behind.
The firm targets markets structured like the famous movie scene: first place wins big, second gets little, and third fails. They believe most tech markets, even B2B SaaS without network effects, concentrate value in the #1 player, making leadership essential for outsized returns.
Conventional venture capital wisdom of 'winner-take-all' may not apply to AI applications. The market is expanding so rapidly that it can sustain multiple, fast-growing, highly valuable companies, each capturing a significant niche. For VCs, this means huge returns don't necessarily require backing a monopoly.