Merely protecting a team from external requests is an insufficient leadership tactic. True protection comes from creating and evangelizing a unifying strategy that aligns the entire organization, which naturally prevents distractions and conflicting priorities.
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Effective delegation of decision-making authority is impossible without first ensuring leaders are deeply aligned on organizational objectives. When individuals are empowered to make choices but pull in different directions, the result is a quagmire, not progress. Alignment must precede autonomy.
When different departments push their own projects onto the sales team, reps get overloaded. To solve this, enablement leaders must shift the focus of every initiative away from departmental priorities and toward a shared customer outcome. This unified goal minimizes internal friction and clarifies what's truly important.
Leaders often feel pressured to act, creating 'motion' simply to feel productive. True 'momentum,' however, is built by first stepping back to identify the *right* first step. This ensures energy is directed towards focused progress on core challenges, not just scattered activity.
If a team is constantly struggling with prioritization, the root cause isn't poor task management; it's the absence of a clear, unifying strategy. A strong, insight-based strategy makes prioritization implicit, naturally aligning the organization and reducing distractions.
A key, often overlooked, function of leaders in high-growth groups is to act as a shield against internal company interference. This allows their teams to focus on innovation and execution rather than navigating organizational friction, which is a primary driver of top talent attrition.
While context switching is a PM's tool, it becomes destructive without focus. A leader's job is to protect their team by setting crystal-clear goals and outcomes. This allows product managers to context-switch *productively* within a defined scope, not be pulled in unrelated directions.
Contrary to the popular bottoms-up startup ethos, a top-down approach is crucial for speed in a large organization. It prevents fragmentation that arises from hundreds of teams pursuing separate initiatives, aligning everyone towards unified missions for faster, more coherent progress.
Managers cannot just be soldiers executing orders. If you don't truly believe in a strategy, you cannot effectively inspire your team. You must engage leadership to find an angle you can genuinely support or decompose the idea into testable hypotheses you can commit to.
Gaining genuine team alignment is more complex than getting a superficial agreement. It involves actively surfacing unspoken assumptions and hidden contexts to ensure that when the team agrees, they are all agreeing to the same, fully understood plan.
Stop defining a manager's job by tasks like meetings or feedback. Instead, define it by the goal: getting better outcomes from a group. Your only tools to achieve this are three levers: getting the right People, defining the right Process, and aligning everyone on a clear Purpose.
