Major tech companies are investing in their own customers, creating a self-reinforcing loop of capital that inflates demand and valuations. This dangerous practice mirrors the vendor financing tactics of the dot-com era (e.g., Nortel), which led to a systemic collapse when external capital eventually dried up.

The AI boom is fueled by 'club deals' where large companies invest in startups with the expectation that the funds will be spent on the investor's own products. This creates a circular, self-reinforcing valuation bubble that is highly vulnerable to collapse, as the failure of one company can trigger a cascading failure across the entire interconnected system.

SoftBank's strategy of selling its Nvidia stake to fund companies like OpenAI, whose main expense is buying Nvidia chips, creates a circular flow of capital within the AI ecosystem. This financial loop suggests that major investment funds are not just placing bets but actively fueling the valuation cycle between AI infrastructure and application layers.

Current AI investment patterns mirror the "round-tripping" seen in the late '90s tech bubble. For example, NVIDIA invests billions in a startup like OpenAI, which then uses that capital to purchase NVIDIA chips. This creates an illusion of demand and inflated valuations, masking the lack of real, external customer revenue.

NVIDIA's vendor financing isn't a sign of bubble dynamics but a calculated strategy to build a controlled ecosystem, similar to Standard Oil. By funding partners who use its chips, NVIDIA prevents them from becoming competitors and counters the full-stack ambitions of rivals like Google, ensuring its central role in the AI supply chain.

Companies like NVIDIA invest billions in AI startups (e.g., OpenAI) with the understanding the money will be spent on their chips. This "round tripping" creates massive, artificial market cap growth but is incredibly fragile and reminiscent of the dot-com bubble's accounting tricks.

The current trend of AI infrastructure providers investing in their largest customers, who then use that capital to buy their products, mirrors the risky vendor financing seen in the dot-com bubble. This creates circular capital flows and potential systemic risk.

A circular economy is forming in AI, where capital flows between major players. NVIDIA invests $100B in OpenAI, which uses the funds to buy compute from Oracle, who in turn buys GPUs from NVIDIA. This self-reinforcing loop concentrates capital and drives up valuations across the ecosystem.

While the circular nature of NVIDIA investing in OpenAI (who then buys NVIDIA chips) evokes memories of disastrous dot-com era deals, it also parallels a successful model. In 2012, ASML's customers like Intel and TSMC co-invested to fund next-gen tech they needed, which proved highly successful for all parties.