Since modern AI is so new, no one has more than a few years of relevant experience. This levels the playing field. The best hiring strategy is to prioritize young, AI-native talent with a steep learning curve over senior engineers whose experience may be less relevant. Dynamism and adaptability trump tenure.

Webflow's CPO champions the "ICCPO" (Individual Contributor CPO) model. In the AI era, leaders must be hands-on practitioners who experiment with their own tools. This direct engagement is critical for understanding the new toolkit, discovering its limitations, and guiding their teams effectively from the trenches.

To get teams comfortable with AI, start with playful, interactive exercises that have no business goal, like styling an app to look like MySpace. This low-stakes experimentation makes the technology less intimidating, fosters creative thinking, and helps participants discover novel applications they can later bring to their actual work.

Companies once hired siloed 'digital experts,' a role that became obsolete as digital skills became universal. To avoid repeating this with AI, integrate technologists into current teams and upskill existing members rather than creating an isolated AI function that will fail to scale.

Treat advanced AI systems not as software with binary outcomes, but as a new employee with a unique persona. They can offer diverse, non-obvious insights and a different "chain of thought," sometimes finding issues even human experts miss and providing complementary perspectives.

When building core AI technology, prioritize hiring 'AI-native' recent graduates over seasoned veterans. These individuals often possess a fearless execution mindset and a foundational understanding of new paradigms that is critical for building from the ground up, countering the traditional wisdom of hiring for experience.

To successfully implement AI, approach it like onboarding a new team member, not just plugging in software. It requires initial setup, training on your specific processes, and ongoing feedback to improve its performance. This 'labor mindset' demystifies the technology and sets realistic expectations for achieving high efficacy.

To effectively leverage AI, treat it as a new team member. Take its suggestions seriously and give it the best opportunity to contribute. However, just like with a human colleague, you must apply a critical filter, question its output, and ultimately remain accountable for the final result.

Contrary to the belief that AI architecture is only for senior staff, Atlassian finds that "AI native" junior employees are often more effective. They are unburdened by old workflows and naturally think in terms of AI-powered systems. Senior staff can struggle with the required behavioral change, making junior hires a key vector for innovation.