Digital cults leverage social media algorithms to reinforce their followers' dependence. By constantly feeding members the same worldview, these algorithms create a powerful echo chamber. This digital immersion makes the group's perspective feel like the "normal world," deepening psychological manipulation and isolation.
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The feeling of deep societal division is an artifact of platform design. Algorithms amplify extreme voices because they generate engagement, creating a false impression of widespread polarization. In reality, without these amplified voices, most people's views on contentious topics are quite moderate.
Unlike traditional religious cults, many new internet-based cults operate under the guise of wellness, life coaching, or healing. This approach exploded during the pandemic, attracting isolated individuals looking for meaning online and making the groups' true manipulative nature much harder to identify.
Algorithms optimize for engagement, and outrage is highly engaging. This creates a vicious cycle where users are fed increasingly polarizing content, which makes them angrier and more engaged, further solidifying their radical views and deepening societal divides.
Extremist figures are not organic phenomena but are actively amplified by social media algorithms that prioritize incendiary content for engagement. This process elevates noxious ideas far beyond their natural reach, effectively manufacturing influence for profit and normalizing extremism.
AI's psychological danger isn't limited to triggering mental illness. It can create an isolated reality for a user where the AI's logic and obsessions become the new baseline for sane behavior, causing the person to appear unhinged to the outside world.
The addictiveness of social media stems from algorithms that strategically mix positive content, like cute animal videos, with enraging content. This emotional whiplash keeps users glued to their phones, as outrage is a powerful driver of engagement that platforms deliberately exploit to keep users scrolling.
Societal polarization is not just ideological but algorithmic. Social media platforms are financially incentivized to amplify divisive content because "enragement equals engagement," which drives ad revenue. This creates a distorted, more hostile view of reality than what exists offline.
A huge portion of the market, dominated by social media and AI companies, connects shareholder value directly to enragement and isolation. Algorithms are designed to sequester users and serve them content that confirms biases or angers them, keeping them engaged.
Social media algorithms are not a one-way street; they are trainable. If your feed is making you unhappy, you can fix it in minutes by intentionally searching for and liking content related to topics you enjoy, putting you back in control of your digital environment.
Adherents to the belief that AI will soon destroy humanity exhibit classic cult-like behaviors. They reorient their entire lives—careers and relationships—around this belief and socially isolate themselves from non-believers, creating an insular, high-stakes community.
