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  1. The Prof G Pod with Scott Galloway
  2. Starting Businesses With Friends, Why We’re So Divided, and the Danger of Keeping Score in Relationships
Starting Businesses With Friends, Why We’re So Divided, and the Danger of Keeping Score in Relationships

Starting Businesses With Friends, Why We’re So Divided, and the Danger of Keeping Score in Relationships

The Prof G Pod with Scott Galloway · Feb 2, 2026

Scott Galloway on starting businesses with friends, the roots of societal division, and the freedom of abandoning scorecards in relationships.

Start Businesses with Friends Because They Foster Necessary Generosity

Contrary to common wisdom, partnering with friends is beneficial. The inherent generosity in friendships helps overcome the tendency to inflate one's own contributions and devalue a partner's, a common failure point for startups when partners start keeping score.

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Starting Businesses With Friends, Why We’re So Divided, and the Danger of Keeping Score in Relationships

The Prof G Pod with Scott Galloway·2 months ago

Tech Platforms Profit by Monetizing Outrage, Creating Artificial Social Division

Societal polarization is not just ideological but algorithmic. Social media platforms are financially incentivized to amplify divisive content because "enragement equals engagement," which drives ad revenue. This creates a distorted, more hostile view of reality than what exists offline.

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Starting Businesses With Friends, Why We’re So Divided, and the Danger of Keeping Score in Relationships

The Prof G Pod with Scott Galloway·2 months ago

Stop Keeping Score in Relationships; Instead, Embody the Role You Aspire to Be

Transactional relationships based on a scorecard lead to resentment. A healthier approach is to define the kind of person you want to be (e.g., a generous son, a supportive boss) and hold yourself to that standard, regardless of what you receive in return. This reframes relationships from transactional to aspirational.

Starting Businesses With Friends, Why We’re So Divided, and the Danger of Keeping Score in Relationships thumbnail

Starting Businesses With Friends, Why We’re So Divided, and the Danger of Keeping Score in Relationships

The Prof G Pod with Scott Galloway·2 months ago

Heirs Should Prove Themselves at an Outside Corporation Before Joining the Family Business

Joining a family business without prior external experience can lead to a lack of respect and perspective. Working elsewhere first allows the next generation to build their own skills, gain credibility, and bring valuable outside knowledge back to the family enterprise, improving their effectiveness.

Starting Businesses With Friends, Why We’re So Divided, and the Danger of Keeping Score in Relationships thumbnail

Starting Businesses With Friends, Why We’re So Divided, and the Danger of Keeping Score in Relationships

The Prof G Pod with Scott Galloway·2 months ago

Letting Political Ideology Become Personal Identity Makes Productive Disagreement Impossible

When you fuse your identity with a political philosophy, any challenge to that ideology feels like a personal attack on you. This emotional reaction prevents rational debate. To foster better conversations, you must create distance between your beliefs and your fundamental sense of self.

Starting Businesses With Friends, Why We’re So Divided, and the Danger of Keeping Score in Relationships thumbnail

Starting Businesses With Friends, Why We’re So Divided, and the Danger of Keeping Score in Relationships

The Prof G Pod with Scott Galloway·2 months ago

True Leadership Is a Win When Your Team Gets More Value From You Than You Get From Them

Shift your leadership mindset from extraction to contribution. Success as a boss or investor isn't maximizing your return from an employee; it's being a net positive force where people gain more from the relationship than you do. This generosity builds loyalty and defines true victory in leadership.

Starting Businesses With Friends, Why We’re So Divided, and the Danger of Keeping Score in Relationships thumbnail

Starting Businesses With Friends, Why We’re So Divided, and the Danger of Keeping Score in Relationships

The Prof G Pod with Scott Galloway·2 months ago